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Who are the headlines for on your insurance website?

July 26, 2013

If you said the headlines are for the search engines, you are half right. Ideally, headlines are for customers and search engines.

Remember one thing though —- headlines do not need to be long, long sentences. In fact, shoot for less than eight words. If you can’t make it eight words, then try another heading. Why is this so important? The longer the heading, the higher the likelihood that search engines split it with an ellipsis, which looks really ridiculous to begin with and causes confusion for the engines. Spilt titles are difficult for a search engine to categorize properly, meaning this lowers your chances of getting a higher ranking.

Also, there is a myth about website titles. It says you should rely on using meta-tags to give your keywords that extra bit of oomph. Do not rely on just your meta-tags to trumpet your keywords. Be careful what you choose for a title because the title can affect your website more than you realize. So, ideally, you would want to list specific keywords first then add in others, the ones with a broader scope. You lead with your best keywords in the title, because search engines give them the most importance. Put another way, specific keywords used in a title often override any meta-tags you have.

One bit of good news when it comes to insurance marketing and creating and choosing titles to use online is that Google can handle up to 70 characters and not split the title. So long as the title does not go over 70 characters, the whole thing is displayed. This isn’t to suggest that longer titles are good, as shorter ones tend to be more effective and capture people’s attention.

If you want your insurance website to start acting like it is a force to be reckoned with, hire the right search engine optimization (SEO) company that also offers clean, clear and crisp website design, highly effective and ethical SEO techniques and top notch professionalism. It’s the best investment your insurance agency will ever make.

Insurance search engine optimization does not happen overnight

July 15, 2013

Even though you want to get your insurance agency right up there in the Google rankings, it does not happen overnight.

There is a famous myth in the search engine optimization (SEO) industry, or rather, people have the following impression about search engine optimization results —- that the minute they get their website optimized, it will shoot to number one spot on the first page of Google’s search engine results. Nothing could be further from the truth, unless you hire a company that uses black hat methods that only return short spurt rankings, which typically only last about a week, if that. Not to mention the fact that with the latest tweaking in algorithms, such sites would be dead in the water.

It is true that an active and tailored SEO plan for your insurance marketing does return great benefits for your company. It can drive traffic to your site, make social networks sit up and notice you, get your insurance agency’s name in the news and likely pull you on to the first page of Google. This does not happen in 24 or even 48 hours. SEO plans are well built, consistent, persistent and return results over time. You need patience to see those results and to watch them grow steadily. Bonus? The bonus is that building a slow and steady increase in page ranking with a quality SEO plan keeps your agency in a good spot for a long time.

It’s all about steady, refined, relevant websites and content that appeals to your about-to-be-customers. You want to build your results over time and make sure they stay right up where you want them. This is important for new insurance websites. For older sites with a history on the web, the process is a bit different, but nonetheless, still dramatic if you have lost ranking. For instance, if your website has been around for about five or more years, and is now in the back pages of Google, your site content can be properly optimized according to the newer web requirements. Add in a number of credible links and you will see almost immediate results.

Remember, Google’s algorithm, even with all the recent tweaking, is focused on quality. That makes sense when you consider that in order to stay profitable, Google needs a large audience searching the Internet. People do not appreciate spammy sites, or garbage content. Google knows this and strives to weed out the “rest” of the herd that needs culling, leaving in the “best” results for users. Google rules will get even stricter over time. It’s important to have a company that knows what it’s doing to not only design your insurance website, but keep a sharp eye on content and build you a better SEO plan to grow your online business.

You’ve maybe tried other companies and discovered you did not get what you wanted and needed to boost your site ranking. Try the company who has over a quarter of a century of insurance business under their belt. They’ll get you results.