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Little Things Make a Big Difference in Insurance Marketing

September 21, 2012

The right search engine optimization company will help you stand out from the competition.

You want to be able to run your insurance business while still being fully present to deal with customers. You know you need a continuous string of leads to make your insurance marketing a huge success, but where do you find the time to do all the things that need to be done to maintain an insurance website? Most agents say they do not have the time because they have a business to run.

The perfect solution to this conundrum of needing to have an active and viable website that generates leads and turns surfers into conversions is to get a search engine optimization company that knows the insurance business and how to design the right kind of insurance website for the highly socialized world online today. It’s a different world out there. There is so much to explore and do, and doing it right ultimately pays off in increased business for you.

In today’s social milieu, everyone wants new things to read, fun facts, updated and fresh copy and useful information in a quick-to-read format. People do not read websites from start to finish. They scan. So you want the good stuff you need to get across to them right up front. Get their attention right off the bat. Hook them and they will stay longer and read/scan more. That is the start of a happy relationship between you and your clients.

Not sure what you want for an insurance website? That is easy. Take a look around you and find out what your competition is doing. Then find sites that you would never in a million years choose for yourself. These two things give you a good idea of what you need to make an active and interactive insurance website work to attract customers. While you will not be getting to page one in Google instantly, you will get there with the right kind of insurance search engine optimization. The right tactics will get and keep you there. It’s the little things that make a big difference in insurance marketing.

When the company you select to do your insurance search engine optimization gets rolling, they do the detail work behind the scenes, which means you get to spend quality time with customers who need insurance.

Sit back and do what you need to do while your keywords, blog entries, social media marketing, articles and news releases get your name well-known and trusted. The right insurance search engine optimization company will do this for you. Get ready for the future.

Ready to Quote is an insurance marketing company, specializes in marketing insurance websites online. Learn more at

Insurance Web Design is Your Key to Success

September 8, 2012

If your customers know you through your online presence, they will consider buying products and policies from you.

It’s a given that competition is tough on the Internet today, particularly in the insurance business. However, having said that, with the Supreme Court backing ObamaCare, business should start to pick up very soon. You will definitely need a viable, fresh, professional and socially-conscious insurance website to get your message out to potential customers. You want your products online with an instant quote application, good articles – containing your keywords – where your visitors can read them, up-to-the-minute news releases that discuss the latest happenings in the insurance industry and a bunch of ways to contact you right away.

Your website needs to get people’s attention and keep it. For this, you need the latest in insurance website design. Gone are the days of the chunky, clunky html code and the nice, but frantic looking websites crammed with information and links galore. These days, insurance search engine marketing is about being relevant to the times. We live in a social milieu where information is power. If you want your customers to make an informed decision about buying insurance, you want an insurance website that speaks directly to their needs.

In this day and age, with Twitter, Facebook and a whole host of other social media sites, you need to be present and active. It’s not just about getting your insurance information out to everyone, although that is part of the equation, it is about letting people know who you are, what you do, how knowledgeable you are and how you can help them find what they need. Visitors to your insurance website want to know something about you. Call it the social touch, but in reality, it is called relationship marketing. If your customers know you through your Twitter feeds and Facebook page, they feel they “know” you and will consider buying products and policies from you.

Once you have a clean, crisp and professional insurance website, loaded with the right kind of information, and enough of it to inform visitors, half the battle is won. You need to ensure you’re updating your website frequently with fresh and compelling copy that keeps your customers coming back.

Chances are you do not want to do this kind of behind-the-scenes work on your website yourself. Not a problem. Find an insurance search engine optimization company with experience in the industry, tell them what you want and need, and then let them do you proud. It’s just that easy, and worth the investment.

ReadytoQuote is aninsurance marketing company, specializes in marketing insurance websites online. Learn more at