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Search Engine Optimization is Still the Key to Insurance Website Recognition

April 9, 2012

You might think your insurance website is the bee’s knees. Maybe it is, but does it convert for you?

Having an insurance website is not just about having a presence on the Internet. It is about making sure that the visitors that come to your site, stay, browse, learn something interesting and buy, or convert. That is the main reason you are in business in the first place, right? To sell your products. If you are not converting visitors to buyers, then it is time to take a close look at whether or not your insurance website is properly optimized.

You would be surprised how much the ‘right’ search engine optimization (SEO) will do for your website. Some people seem to think that search engine optimization is just a bunch of words someone uses to find your site. Close, but no cigar. It is more than that. It does deal with words, the words people use to search for insurance products. But, SEO is more than just words. It even takes your content, blog, pictures, articles and news releases into consideration to get them optimized to work even better for you.

Maybe your website is a thing of beauty, and a joy to behold, and you did it yourself. If you did, and have these kinds of skills, then you should do well. However, the vast majority of insurance agents on the Internet do not have the time or the inclination to try and build and maintain an insurance website that needs monitoring on a regular basis. Many do not have the skill to write new articles every month, find material for news releases or keep a blog up-to-date. That is where an SEO company with insurance background comes into play. With over 25 years in the business, they know what you are up against.

It’s even more important to be up-to-the-minute these days, as the search engine algorithms keep changing. Honestly, what insurance agent has the time to keep track of all those changes and then be able to apply them to their site? Not too many have that kind of time, but if you get a silent team that works for you on your site, day in and day out, you will see results.

Keep in mind that moving up in the rankings does not work overnight. Patience and building your website presence with the right keywords is the way to go. If you get it done the right way, the growth with be steady and sustainable, and that is what you want to keep your business in the right spot when people search for insurance. SEO is the way to go. Try it, your website will thank you for it.

Ready to Quote is aninsurance marketing company. specializes in marketing insurance websites online. Learn more at