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For Attention and Conversions on your Insurance Website Use Search Engine Optimization (SEO)

March 9, 2012

If you want attention and conversions, use the right search engine optimization (SEO) company.

You might just have one of the best insurance websites on the block, so to speak, but if it is not properly optimized to meet the recent algorithm changes, the social media plugins and so forth, you may have trouble converting visitors to customers.

While you might think all the bells and whistles are a pain in the anatomy to have on your website, the fact is, most of the people you are marketing to are high end users of social media. In other words, if you don’t have the latest Google+ or other social media working for you, you will miss marketing to your demographics.

Is having an insurance website just over your head or you can’t be bothered to try and keep one up-to-date, because you have too many other things to do, places to be and people to help? No worries. Many of the insurance agents we work with are very busy helping customers choose what they need, thanks to their websites having the right type of optimization going on.

It’s enough that they have the business without trying to figure out how they are supposed to make SEO work for them. And when they find out that keeping fresh content on the Internet is a ‘must,’ many agents throw up their hands in frustration. They have no idea how to keep on top of that in addition to everything else. That is why it is a good idea to find an SEO company with insurance experience. That would mean someone else could take care of the insurance website details, while they get on with the day-to-day running of their insurance business. What a bonus for you and your online insurance business.

You have an insurance website and you want traffic to stay or come back and buy a policy. If you don’t have anything on your website that is relevant to potential customers, why would they stay on your site? If you don’t have information they need about policies, pricing, instant quotes, articles, and a blog what do you have to offer visitors? Tough questions, but ones you need to answer honestly before you put your insurance website online and expect people to visit and buy.

These days, you will notice a trend to clean, clear, crisp and smart looking websites with lots of white space, where less is more; a professional website that garners you more business. It will have relevant information that consumers need to make purchasing decisions, a variety of ways for them to get in touch with you and up-to-the-minute new information that catches people’s attention. The more people know or feel that they understand, the more comfortable they are with buying a policy from you. It’s just that simple.

Ready to Quote is aninsurance marketing company. specializes in marketing insurance websites online. Learn more at