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Insurance Companies Can Take their Company to New Heights with a Solid SEO Strategy

August 18, 2011

The best way to keep your insurance website updated and relevant is to work on it daily. Most people do not have the time needed to focus on this. The normal demands of the office, client interactions, and customer service can take up enough time as it is. Your insurance company will be better off hiring a top-notch search engine optimization company with insurance experience to accelerate this side of your business.

Once you have your insurance marketing in an expert’s hands, you can breathe a sigh of relief and excel at what you do in business. This way you are thinking smarter, not harder, while the search engine optimization company makes your insurance website climb to page one rankings.

Let’s face it. If you had all the time in the world to do your marketing every day, and post articles, blog, do social networking and write news releases – everything has to be relevant and current too – you would be hard pressed to still be there for your customers. You can only spread yourself so thin before something gives.

Experienced SEO companies understand what the Web 2.0 requirements are, understand plugins and add-ons and have expertise in design. A search engine optimization company that has insurance experience does exist. has more than 25 years of experience in the industry. They know what to do to increase your SEO, how to do it for a great value, and how to market your site to gain new visitors. That kind of experience is priceless. Their SEO strategies use compelling information to attract buyers, update your website for 2.0 standards, do the blogging, create articles and news releases, and become a vital extension of your staff. Your new Internet presence will allow you to concentrate on running your insurance agency, and isn’t that what it is all about?

ReadytoQuote is aninsurance marketing company, specializes in marketing insurance websites online. Learn more at

SEO Helps Insurance Companies Make their Websites Attract and Retain Clients

August 4, 2011

Your insurance company needs search engine optimization, also known as SEO, before it is too late. Maybe your insurance website is optimized; but chances are it isn’t, and you have probably noticed that you do not have as many visitors as you once did. In fact, take a look at your design and content – is it dull or has not been updated in months? This could also be why hardly anyone visits and even fewer people actually convert to an insurance buyer with your company.

When you have a website, it does not mean that search engines are automatically seeing it. This could be for a number of reasons, but more often than not, it is because you did not make the effort to have your insurance website optimized. If you are putting in long hours making your website functional for what you think is a must, but do not have the right keywords and content, your site will not get the right traffic. It is just that simple.

Insurance marketing is a full-time job. You need to make each website visitor take action on the information on your website – even if this means they like you with a Facebook link or leave a comment that spurs their family and friends to take a look at the company’s site. The site needs to be designed to attract what visitors want, not what you might think is priority number one. Being an ultimate resource that tells the viewer who you are, what you offer, and imparts information for use right away will make a big impact on your website’s ranking. The company must also have a quote function on your home page that people can use immediately to find out what an insurance policy will cost them. The longer you keep a visitor on your site, the better.

Search engine optimization utilizes keywords and relevance to rate your site in Google and other search engines. SEO also incorporates blogging, social media, a schedule of routine articles and news releases, and tracks a site’s click through rates, bounce rates and conversion rates. Confused? No worries – this is what an experienced SEO company can do for you. A SEO company specializes in steadily increasing your site’s rankings and staying power. They are experts at creating and maintaining websites the right way.

ReadytoQuote is aninsurance marketing company, specializes in marketing insurance websites online. Learn more at