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Smart Insurance Marketing Brings Customers

March 28, 2011

If you knew what your insurance marketing website really needs to convert browsers to buyers, you would be completely happy, right? While this is information you can definitely find out, search engine optimization is not something that everyone readily understands. And one thing is for sure; if you don’t take the time to get your insurance website done the right way the first time, you will have difficulties converting visitors to buyers.

It is a bit like building that famous mousetrap and then waiting for people to come and buy it. You can wait and do nothing, because you are certain it is a dandy mousetrap, or you can market your dandy mousetrap and make sure people find out about it. If you are in business, you will want to make sure people know all about your business, whether it is mousetraps or insurance. After all, you did not go into insurance marketing to not help customers select what they need when it comes to insurance.

Insurance marketing is your niche. To expand what you have and make it more attractive to customers, you want all the latest innovations that the Web 2.0 offers, such as social media, blogs and other nifty add-ons that attract customers searching for insurance information from an insurance website “in the know.”

It is quite clear you know what you are doing when you have a well designed website that highlights all of your strong points and knowledge. Add an instant quote function and you have one of the best methods to capture the attention of surfers. People want insurance information fast and they want it yesterday. If you have the ability to offer them quotes yesterday, you have just given them something they really wanted and they will remember that when they choose to buy.

Health care reform is still hovering on the horizon and it may come to pass that everyone will have to have insurance by 2014. If that is the case, if you step up your marketing now, you will be looking good business wise. You need to find a search engine optimization company that will be your partner in the success of your business – one with insurance marketing experience of their own. They know your business, because they do it everyday.

Ready to Quote is aninsurance marketing company, specializing in marketing insurance websites online. Learn more at

The Insurance Market is All New in 2011

March 15, 2011

A new year means a new start, or at least revamping things that might not have been working for you. Let’s say your insurance website was not converting as many people as you had hoped it would. Or the number of visitors is down. What do you do about that?

If you are handy with website design and search engine optimization capable and know what you are doing, then you might want to consider redoing your website. Bring it up-to-date with a fresh, new look and clean and crisp copy with interesting information in it. Make sure you check your keywords are relevant, because if they are not, you may well be getting the wrong type of traffic.

Brush up your insurance website with an active blog, various news releases on a regular basis and make sure your write and distribute at least two or more articles a month in your area of specialization. If you have the time to do all that and run a business, you are doing well. However, most people take one look at what is needed to optimize an insurance website and run in the other direction.

It requires extensive knowledge of the current search engine algorithms, what the latest in search terms is, how people search for what they want and how to correctly use the right keywords on your website. This is not something you can just do once a month. It needs to be done once a day – a tweak here and there to make things look good, new additions to make your customers feel welcome and a great blog with lively and interesting entries.

You should also have a contact form right up front on every page so that people know where to get a hold of you. If you hide that information, very few people will take the time to track you down to send you a note. Instead, if they have to hunt for contact information, they just get fed up and leave – and there goes your chance at a conversion. No matter how nice your insurance website may be, if you do not cater to the customers wanting information online (and fast), you will lose them.

So for 2011, give yourself the gift of a properly optimized insurance website, easy to access contact forms, a stunning new design and layout and the other bells and whistles that will make your website stand out on the Internet. Yes, there are companies that will do that for you. Try and choose one that also has insurance marketing knowledge, because they truly understand your business.

Ready to Quote is aninsurance marketing company, specializing in marketing insurance websites online. Learn more at