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Insurance Marketing with an Eleven Year Head Start

June 22, 2009

Recently, we had to perform a search engine optimization analysis for a new insurance client. In doing so, we came across a competing agency’s website that originally went online in 1998. The website was ranked number one and probably will stay that way for a long while.

Eleven years…

The Internet has been used commercially since the early nineties and began trickling into homes around the world in 1992 (although it originally went live in 1969 as a U.S. Department of Defense project called ARPANET).

Six years after Internet services like AOL started making their irritating dial tone noises on computers everywhere, this one insurance agency purchased a valuable domain name and had a website created.

Today that agency has eleven years of links to its website. Some of those links are as old as the website itself. The result of this eleven year old investment is a page one ranking for their state’s related insurance terms; and, an eleven year online insurance marketing advantage.

It’s important to note, had this agency set up their website and paid no attention to search engine optimization, they would not be ranked where they are today; so age isn’t everything. But, here is something to think about… if you were competing against this agency in their region, they would have an eleven year advantage over you.

Don’t be the last insurance agency or company to engage in online insurance marketing. Having a website isn’t good enough; you need an insurance search engine marketing plan to get your website found and positioned highly in the search engines. Every day you wait, your competing insurance agencies and companies are getting handed an advantage.

To learn more about insurance marketing, insurance search engine optimization, insurance web design, or insurance agency marketing, visit or call 1.800.504.8593.

Insurance Marketing and Online Website Editors

June 17, 2009

Over the last few weeks, we have provided useful information about how writing articles is a valuable way to build links to your insurance website. Truly, there is no better or more ethical way to build links to your insurance website.

The other side of search engine optimization, however, deals with your actual website. Items such as the platform your website is built on, or your hosting environment, may effect your online insurance marketing and search engine optimization.

The biggest hindering factor in search engine marketing is a website that uses a content management system that is not SEO friendly. Are you unsure if you use a content management system? If you are able to login online and make changes to your website content, then you are using a content management system.

Not all content management systems are bad. In fact, many of them have built-in, search engine friendly URL’s and other tools needed to market your website successfully.

The two most important elements of a solid content management system are the ability to add custom page titles on every page (as opposed to having one universal page title), and search engine friendly URL’s.

An example of a non-search engine friendly URL is this:,0,20,13

All of those commas and characters at the end make it difficult for Google’s search engine bot to crawl your website.

A search engine friendly URL for a page on your website pertaining to health insurance (for example) would be this:

Notice how that URL structure is descriptive of the content within that page and uses the keyphrases.

To learn more about insurance marketing, insurance search engine optimization, insurance web design, or insurance agency marketing, visit or call 1.800.504.8593.

Building Links for Insurance Marketing

June 8, 2009

How to Write Insurance Marketing Articles – Part III

Over the past few weeks, we have been talking about writing articles that drive new visitors to your insurance website. The first step was writing a title and summary that sparks interest while utilizing your keyphrases.

The second step was writing an interesting article without using your name or insurance agency or company name in the body of the article.

With the body of the article not allowing you to include your name, insurance agency name, or website, you may be wondering how this is going to help build links to your insurance website. The solution? It’s all in the footer.

Article directories allow you to submit your content with an “author credit” in the footer. This is where you attribute the article to your name, insurance company or agency, and link back to your website.

We have been using a fictitious Colorado health insurance agency during this series. A good SEO friendly footer for John Smith of this agency would be the following:

John Smith is a licensed Colorado health insurance agent specializing in helping people obtain affordable Colorado health insurance. To learn more, visit (website address) or call 1.800.555.9595.

Now, in the article directory, you will want to highlight “Colorado health insurance” and link them to your website. Of course the terms will vary depending on your region and insurance line. You can usually link to your website by clicking on a chain link icon in the article directory submission form.

So where do you post your articles? We will give you a couple good sources to use.

To learn more about insurance marketing, insurance search engine optimization, insurance web design, or insurance agency marketing, visit or call 1.800.504.8593.

Writing Insurance Marketing Articles that Get New Policies

June 1, 2009

Last time, we talked about the importance of writing articles, how to utilize your keyphrases in your title, and a two sentence summary.

Articles are used to share information with Internet users while building back-links to your insurance website. They are a crucial part of your insurance marketing strategy.

When writing your articles, you should know a few important things.

1) You may not use your insurance agency’s name, your personal name, or references to yourself or an insurance company in a manner such as “us,” “we,” or “I.”
2) Articles are to be informative. They should provide direction to your users.

It’s OK to encourage readers to use an insurance agent, but you cannot in the body of the article reference your own agency.

Last week, we built a title and summary around a fictional Colorado health insurance agency.

Title: Colorado Health Insurance Premiums Can be Lower

Summary: If your Colorado health insurance premiums are too high, you may be able to lower them. By utilizing tax deductible HSA’s and modifying coverage, you can save substantially each year on your health insurance costs.

Now it’s time for the article body. Your article should be 350-400 words. The rules for what’s allowed in the article are set forth by the article directories to which you will be submitting. So if you mention your insurance agency or company’s name, they will decline your article.

Begin your article by utilizing your keyphrases. In this example, the keyphrase is “Colorado health insurance.” The first paragraph needs to encourage your readers to continue reading.

First Paragraph of Article Body: Obtaining Colorado health insurance may present questions that you can not answer yourself. In fact, its common practice for insurance companies to include wording in policy descriptions that are not easy for the policy holder to understand. To make sure you are getting the best deal on your health coverage, here are some things to ask your Colorado health insurance agent which could save you money.

From that point, you want to continue to give brief insight on ways to save money on health insurance while periodically (no more than once per 100 words) mentioning the keyphrase Colorado health insurance.

So you can’t use your name, insurance agency or insurance company name, or personal information in the article… wondering how that’s going to get traffic to your insurance website?

Next week we will talk about how to link to your site from your articles while getting them approved by the article directories.

To learn more about insurance marketing, insurance search engine optimization, insurance web design, or insurance agency marketing, visit or call 1.800.504.8593.