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Writing Insurance Marketing and SEO Friendly Articles

May 27, 2009

As an insurance marketing company focusing on search engine optimization, we spend a lot of time expressing the importance of content. But content doesn’t really do anything if it isn’t published.

Of course, the first part of using content to grow your insurance agency or company is to create it.

As an insurance professional, you have valuable knowledge that is in demand. To help your search engine optimization effort, you should write a series of articles pertaining to your area or areas of expertise.

To begin, create a title that reflects your keyphrases and the topic that you will be discussing in your article. For demonstration purposes, we will use a Colorado Health Insurance agency.

Example Title: Colorado Health Insurance Premiums Can be Lower

Make sure your title is descriptive. It’s better to make sure your title is not spammy (using your keyphrases too often or to an extent that it doesn’t make sense) than risk being declined by article publishing sources.

Now it’s time to write a summary. Most article directories (where you will be publishing your insurance article) require a two sentence summary. This should be used to grab the readers’ attention and also consist of your keyphrases.

Example Summary: If your Colorado health insurance premiums are too high, you may be able to lower them. By utilizing tax deductible HSA’s and modifying coverage, you can save substantially each year on your health insurance costs.

In the summary, we were able to use your keyphrase while making the statement still sound relevant and not spammy.

Next week we will talk about the article body, word count, and how to make the article send traffic to your insurance website without sounding like an advertisement.

To learn more about insurance marketing, insurance search engine optimization, insurance web design, or insurance agency marketing, visit or call 1.800.504.8593.

Closing the Phone Book on Insurance Marketing

May 18, 2009

There was a knock on the door with a man standing on the other side of that same transparent door holding a large case of something heavy. As the receptionist opened the door, the man extended a clipboard and a pen asking the receptionist to initial next to the office address, as proof of receipt.

A case of nine phone books were handed over to the receptionist. She returned to her desk and began folding small postage boxes and preparing the label printer.

As she began stuffing promotional items in the postage boxes, she smiled at the stack of phone books recently delivered. She opened one up. Then one-by-one, she began ripping out the pages.

Each page was crinkled then tossed into the postage box. Every insurance agency that advertised on those now crinkled up yellowish pages had just spent thousands of dollars to have their name and contact information printed on packaging paper.

The creative uses of telephone books from shipping tissue, to footstools, to furniture balancers are certainly expanding while the readership is depleting. Who wants to spend a few minutes looking for something in the phone book when a few seconds on Google can return the same result?

The largest single page advertisement in the phone book won’t attract the masses that are searching for insurance in your city and state on Google and other search engines. Perhaps its time to rethink your marketing budget and invest in online marketing.

To learn more about insurance marketing, insurance search engine optimization, insurance web design, or insurance agency marketing, visit or call 1.800.504.8593.

Improving Your Insurance Search Engine Optimization with Headers

May 15, 2009

There are two sides to marketing your insurance website with search engine optimization. The first is onsite optimization. These are the changes made so your website’s tags and content clearly reflect your most popular keyphrases.

The second part is link building. This is the process of getting third party websites (not affiliated with your own) to link to your website.

This week, we are going to focus on the first part: onsite search engine optimization.

A very simple modification you can make to your insurance website to help its search engine optimization is to include keyphrases in the header tags.

Your website’s header tags are assigned as H1, H2, and H3. You can continue to H6, but the top three are the most important. In November 2008’s Google Search Engine Optimization Starter Guide, Google talks about why headers are so important.

“Since heading tags typically make text contained in them larger than normal text on the page, this is a visual cue to users that this text is important and could help them understand something about the type of content underneath the heading text. Multiple heading sizes used in order create a hierarchical structure for your content, making it easier for users to navigate through your document.”

With the goal of onsite search engine optimization being to make your insurance website look good to both users and the search engines, header tags are an easy way to accomplish both.

To learn more about insurance marketing, insurance search engine optimization, insurance web design, or insurance agency marketing, visit or call 1.800.504.8593.