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Insurance Marketing Soars with the Right Search Engine Optimization Tactics

August 15, 2012

In the 21st century, you realize the value of having an up-to-date website that is relevant and interactive.

Since the first websites were created way back when, things have rapidly changed. There isn’t a day that goes by where you don’t hear about or see a new way of creating websites, a tweaked algorithm to return more relevant search results or another social plug-in. Today, the web is all about sociability.

That does not mean you leave important insurance information by the wayside. It means your insurance website updates must still be done frequently, at least once a week. You need fresh relevant copy, news releases about how changes in your industry affect customers, an active Twitter feed and the list goes on. You need the proper search engine optimization to make your site start its steady climb to the top of page one on Google.

But say you like your existing insurance website design and think it looks good compared to the competition. Maybe it does. However, your site may also be built on old, outdated code, have elements like Flash that slow it down, have a slow load time and content that has not been touched for far too long. While it may look good to you, it is likely not performing as well as those of your competition. Their websites may be using the latest HTML5, with new tags that, in part, help to categorize content by relevance for the search engines. This and other new bells and whistles may account for why they rank higher in the search results than you.

You are in business to succeed, and to do so, you need to keep up with the latest in technology, the latest in insurance, the latest in browsers and – you get the idea. However, it’s hard to try and do all of that on your own. Not upgrading means your web traffic and conversions take a beating, and you lose customers. You want what the other guys have going for their insurance websites.

Those sites have a pro team of insurance search engine optimization experts who know their stuff. They also have over 25 years of working in the trenches in the insurance industry. It might be a little thing, but those little things count when you need a dynamic search engine optimization team to boost your website’s rankings and presence on the Internet.

This can be done. If you want insurance search engine optimization that works effectively, talk to the team with real life insurance and search engine optimization experience. That way, you get the kind of results you want.

Ready to Quote is aninsurance marketing company. ReadytoQuote.com specializes in marketing insurance websites online. Learn more at ReadytoQuote.com.

Insurance Marketing Made Easy with SEO

August 1, 2012

Insurance marketing is not your thing, but you realize how important it is to get your website up there in Google rankings.

Okay, what is the bottom line in insurance marketing? You want to make your business a huge success. To do that, you need a clean, crisp and professional image online. You need a professional website that has the latest changes in coding, the hottest new plug-ins, a dynamic blog, news releases that are relevant to your customers and articles that have fresh content in them updated on your site at least once a month. Don’t have the time to do that? Hire it out.

Find a search engine optimization company that also has solid experience in the insurance industry, and start asking what they can do for you to help you make your presence known on the Internet. The answer is they can do a lot, starting with evaluating your existing site for upgrade potential, comparing it to your competition, checking the code it is built on, explaining new tags out there to help categorize your content for search engines and offering you a cohesive team that does their thing in the background – from start to successful finish.

Over time, your insurance website will start to move from where it is now to a better spot on page one of Google’s search engine results. Keep in mind that this kind of movement does not happen overnight. It’s like trying to lose weight fast. It takes time and effort. Such is also the case with search engine optimization. It takes time to build a proper website that reflects who you are and what your business is all about. It takes time to choose the right keywords and then use them properly to get honestly earned recognition from the search engines.

If you want fast, down and dirty results, you can go that route, but usually two things happen. The first is you peak fast and only stay up for about a week. The black hat methods only work for the short term. The second thing likely to happen is, if you are caught using some of the less-than-ethical methods of boosting your website rankings, your site is yanked. Why waste time and money on a flash in the pan, when you could invest in a stable future with a skilled SEO company that takes the time and builds your site and rankings with care, due diligence and integrity.

Ready to Quote is aninsurance marketing company. ReadytoQuote.com specializes in marketing insurance websites online. Learn more at ReadytoQuote.com.

Insurance Marketing is about to change and you need to be ready

May 9, 2012

Insurance marketing on the Internet is never stagnant. When things change, you need to be ready.

While you might have one of the nicest sites on the Internet, full of interesting information, offering instant quotes and other relevant information for surfers, the site’s performance is not quite up to snuff. You feel that there is something missing, but are not sure what. Health care reform won’t really swing into effect until 2014, so that isn’t an issue. Or is it?

When health care reform does make it into effect, when everyone must have insurance, there will be a flood of people on the market needing policies. While that might sound good, along with the flood of people, there will be enormous competition. Now is the time to start gearing your marketing towards those changes. If you are a step or two ahead of the rest of the competition, this means you are likely to get more business. Or to borrow an old saying, “Why wait for spring, do it now.”

Think about the open doors your ‘with it’ insurance marketing will provide to potential customers. They will see that your website is Web 2.0 compliant, has all the social media gadgets possible, shows you are in the mainstream of marketing with savvy, has a lively blog, interesting articles and news releases and is chockfull of information you need to make an informed decision about insurance. If you also have an instant quote function, that is even better. People in a hurry like things ‘yesterday.’

While you cannot do all this marketing on your own, you certainly can find a search engine optimization (SEO) company that can do all that, and more, behind the scenes, while you run the nuts and bolts of the business. Ideally, you would like a company that knows SEO inside out and also has an in depth knowledge of the insurance industry. Bonus. In other words, if you want to substantially increase your traffic and ‘retention to conversion’ ratio, find an SEO firm knows what works well to promote your insurance business from an owner’s point of view.

So, consider this: an insurance website offering lightening fast side-by-side insurance quotes; gave you insider information about how to handle and submit a claim; offered industry intelligence in English and gave excellent service. All this is just a click away. Imagine how creative your marketing will be over the next few years.

Ready to Quote is aninsurance marketing company. ReadytoQuote.com specializes in marketing insurance websites online. Learn more at ReadytoQuote.com.

Search Engine Optimization is Still the Key to Insurance Website Recognition

April 9, 2012

You might think your insurance website is the bee’s knees. Maybe it is, but does it convert for you?

Having an insurance website is not just about having a presence on the Internet. It is about making sure that the visitors that come to your site, stay, browse, learn something interesting and buy, or convert. That is the main reason you are in business in the first place, right? To sell your products. If you are not converting visitors to buyers, then it is time to take a close look at whether or not your insurance website is properly optimized.

You would be surprised how much the ‘right’ search engine optimization (SEO) will do for your website. Some people seem to think that search engine optimization is just a bunch of words someone uses to find your site. Close, but no cigar. It is more than that. It does deal with words, the words people use to search for insurance products. But, SEO is more than just words. It even takes your content, blog, pictures, articles and news releases into consideration to get them optimized to work even better for you.

Maybe your website is a thing of beauty, and a joy to behold, and you did it yourself. If you did, and have these kinds of skills, then you should do well. However, the vast majority of insurance agents on the Internet do not have the time or the inclination to try and build and maintain an insurance website that needs monitoring on a regular basis. Many do not have the skill to write new articles every month, find material for news releases or keep a blog up-to-date. That is where an SEO company with insurance background comes into play. With over 25 years in the business, they know what you are up against.

It’s even more important to be up-to-the-minute these days, as the search engine algorithms keep changing. Honestly, what insurance agent has the time to keep track of all those changes and then be able to apply them to their site? Not too many have that kind of time, but if you get a silent team that works for you on your site, day in and day out, you will see results.

Keep in mind that moving up in the rankings does not work overnight. Patience and building your website presence with the right keywords is the way to go. If you get it done the right way, the growth with be steady and sustainable, and that is what you want to keep your business in the right spot when people search for insurance. SEO is the way to go. Try it, your website will thank you for it.

Ready to Quote is aninsurance marketing company. ReadytoQuote.com specializes in marketing insurance websites online. Learn more at ReadytoQuote.com.

Search Engine Optimization Boosts your Insurance Marketing Efforts

May 14, 2011

You may have the best insurance marketing website in the world, but if you do not have it properly optimized for the search engines and Web 2.0 compliant, you will not be converting visitors to buying customers. It is just that simple.

Perhaps websites and the WWW are Greek to you. Do not worry about it; there are a lot of people who do not know what to do to make their websites perform properly in the world of online commerce. They are happy to have someone else do that kind of work for them; an insurance search engine optimization company that knows the insurance business, because they do it every day. That is a real bonus for you and your online insurance business.

Just think of it this way. You have an insurance website and you want traffic to visit it, and not just visit, but stay or come back and buy a product from you. If you do not have anything on your website that is relevant to them, why would they hang around? If you do not have information they need about insurance policies, pricing, comparisons, articles, a blog and an instant quote function, what do you have to offer visitors that they need? These are tough questions, but ones you need to answer honestly before you put your insurance website up online.

Gone are the days of the cute and clunky websites that people had fun with and put up online because they could. The Internet became a hot place to do business and these days, you need to have your insurance marketing website look very professional. It needs to have information customers need to make buying decisions, a way for potential clients to contact you with questions, articles that outline how they can find reasonable insurance and a blog that gives visitors a glimpse into who is running the site. If people feel they know the personal you, they tend to want to buy from you.

While insurance marketing is not rocket science, it is an art, and one that you need to do with flair and attention to detail. If you do not have time to do that and find the right keywords and key phrases, write fresh material every week or so and update your blog and change your content regularly, then it is a smart business move to find a company that can do it for you – behind the scenes, so you get the credit and the business. Think about it for a minute. It will save you time and money and make you money when your customers start.

Ready to Quote is aninsurance marketing company. ReadytoQuote.com specializes in marketing insurance websites online. Learn more at ReadytoQuote.com.

Insurance Search Engine Optimization Opens Doors on the Web

May 4, 2011

The reason you are on the Internet is because you are in business and you want to sell a product, right? You cannot be on the WWW without having your insurance business website properly optimized for the Web. It is just that simple.

Perhaps you are handy with building websites and yours came out looking pretty darn good. You put it up on the Web, eagerly anticipating traffic – which does not amount to much. What is wrong? You likely did not take the time to find out what your relevant keywords or key phrases are and you likely did not optimize your insurance website for the search engines. This is really important now, more so than ever, since the latest changes in search engine algorithms.

Can you backtrack and fix it? Yes, you can do that, but you still need to have the right keywords and the right approach to insurance search engine optimization. You need to walk a fine line between doing what works and doing what is over the top and drives people away. For instance, say you love the color neon pink and that is what you used for your website.

Thinking to add a touch of creativity you also chose to use dark yellow printing and then opted to run it all down the middle of the page in one long message. Whoops, this is not going to attract people. The minute they land on an insurance website that vibrates because of the contrasting colors, they will leave – in droves.

What if you loaded a looped piece of music to your insurance website that you think is great, but, your visitors hate it and leave because it is too loud, will not quit and they do not think it adds anything relevant to your website. In fact, they find it annoying. In trying to find something that was nifty, new, off the wall and different for your insurance website, the end result was people would not stay long enough to read what you offered, never mind buy anything. This of course, will affect your bottom line.

If you are in business to sell insurance online, then you need a clean, crisp and business-like image that says professional insurance company with relevant information for consumers. Hiring your insurance search engine optimization out to a company with the know-how and right attitude will make your website interactive and responsive and result in conversions/new business.

What do you need? The right keywords, key phrases, geographic optimization, fresh articles about your industry, a blog with interesting material, a bit of humor, an instant quote engine to give people the insurance pricing information they want almost instantly. On top of things, on the leading edge, on the way up to the first page of Google – that is what the right company can do for you with insurance search engine optimization.

Ready to Quote is aninsurance marketing company. ReadytoQuote.com specializes in marketing insurance websites online. Learn more at ReadytoQuote.com.

Insurance Search Engine Optimization Gets You Where You Want To Go

January 31, 2011

Got a hankering to boost your insurance website rankings, but are not sure how to do that? There are two ways to go.

If you want to improve the visibility of your insurance website, there are two ways to do that: do it yourself (DIY) or do it with the help of insurance marketing professionals. If you have the time to do all the work required, and do it the right way (the White Hat method) and do it every day, you would likely be good to go. If however, you need the extra time in a day to answer calls, deal with walk-ins, handle claims and take care of business, then hiring a search engine optimization (SEO) company with insurance marketing experience is your best bet.

Are they expensive? This is a little like saying you could save money by not buying health insurance. Without health insurance, the first illness could wipe you out financially. If you do not have proper SEO for your insurance website, you do not get noticed, you do not get traffic, you do not get clients and you do not make money. Not making money is counterintuitive and if you are in business to make a living, you will want to do everything you can to get clients to do business with you.

If you are going it alone, you need to make sure what you are doing on the website does not drive people away – a common mistake many people make if they do not have enough information with which to work. You want your site to do the marketing for you, have a voice of its own, tell the world what you offer and offer it in such a way that clients keep coming back for more. Actually, SEO is truly worth your investment, because with the right company, they handle everything for you from soup to nuts – every day.

Insurance search engine optimization just does not appeal to everyone, just as not everyone loves the latest smart phones. It takes time and skill, and if you have your own insurance business to run and are doing all your own marketing and insurance web design, you barely have time to deal with clients. While it might have sounded like a good idea at first, the DIY approach may cost you money by losing clients.

Let us take an example. Let’s say you wanted to have a video greeting for visitors to your site. It does not get loaded the right way, the file is way too big to load rapidly, it does not play back smoothly from beginning to end and the audio is really bad. When potential customers play that video, they will leave the site in disgust. There goes a potential conversion.

Leave it to the professionals with years of experience in the insurance marketing industry. They will do their thing behind the scenes, while you take care of business.

ReadytoQuote, aninsurance marketing company, specializes in insurance marketing and insurance websites online. Learn more at ReadytoQuote.com.

Keep Surfers on your Insurance Marketing Site by Offering Instant Quotes

January 15, 2011

To get business, you need to keep website visitors on your insurance website.

If you want to make sure you keep the visitors that land on your insurance website, then one of the things you really need to offer is instant quotes. Potential customers love being able to get an idea right away about how much they need to spend to get an insurance policy they need.

The 21st century has brought with it an increased desire to get more information faster. By providing instant insurance quotes, your insurance website will rank higher than one that does not offer quotes. Competition is what allows your business to thrive. Knowing what you need to do to keep your insurance website alive and fresh is crucial for business.

The smart insurance website will offer at least three quotes to their visitors. That is the optimal number for people to start comparing prices and policy content and it is not all that confusing. When people are looking for insurance, they want to know the policy price structure and what that will get them. In other words, the basics. If they want anything more, they can call or e-mail the agent.

If your insurance website does not have that kind of information, you may lose that visitor. Ultimately, you want to keep people on your site and get them to buy a policy. If you are trying to optimize you own website, do you have the time during your work day to tend to your website, included features to attract customers, keep it professional and fast loading and optimize it for the right keywords? Chances are the answer is: “No.”

It is time to hire out your search engine optimization to a company that understands the insurance marketing business, because that is what they know, that is what they do and they have the experience to back them up. Imagine that kind of experience working for you. Imagine partnering with a search engine optimization company that knows what your clients want and need and can deliver that to you to boost your business.

To be in business, you need to attract customers, if you do not have insurance search engine optimization experience, then find someone who does and do it right the first time. Your business will thank you for your smart choice.

ReadytoQuote, aninsurance marketing company, specializes in insurance marketing and insurance websites online. Learn more at ReadytoQuote.com.

Improving Insurance Website Conversion

March 10, 2010

If you tuck away the contact form, you are requiring the visitor to make an extra step to contact your company. The average visitor to a website will visit 2.3 pages on your site. This number can be increased if you keep a blog actively updated. However, if the homepage is the first page, the second page needs to be your contact form or else it becomes less likely that the visitor will convert to a contact.

The way to improve this is to put a short contact form on every page. Regardless of the page the visitor lands on first on your site, they have immediate access to an easy way to contact you via a short contact form. Otherwise, they may just pass your “contact us” button, read some information then leave without contacting your company.

Adding a short contact form to every page of your website is probably one of the easiest ways to improve conversion.

To learn more about insurance marketing, insurance search engine optimization, insurance web design, insurance website or insurance agency marketing, visit ReadytoQuote.com or call 1.800.504.8593.

Insurance Marketing Strategy for the New Google

March 5, 2010

A lot of shuffling is taking place in the Google algorithm right now. Last year, their modified algorithm named “Google Caffeine” was released for public testing. In the summer, we reviewed it and realized that they were changing for the better. In November, they announced that they would begin upgrading their data centers.

In the last couple of months, we have seen a lot of fluctuation in rankings which is a pretty good sign that the upgrade is well underway. But one of things we are also seeing is that Google is looking for a new third element, social networks.

It appears that the world’s largest search engine is paying attention to how often a website is linking with popular social networks as a way to gage popularity. Some experts even speculate that they monitor Tweets and Re-Tweets.

The clear message to take from this is that you need a social networking strategy to compete online. It’s that simple. If you are currently working with a marketing company that is not implementing a social network strategy then it’s time to change quickly to catch up with the new Google search.