Insurance Marketing Blog

As new methods of online insurance marketing surface and existing forms get enhanced, it’s important to notice another change in the webosphere. Things are getting prettier.
Sometimes we like taking a trip down memory lane and looking at the exhibits of yesteryear. First stop, the museum of website design. In 1990, an application was introduced called [...]

A change in your insurance website could possibly upgrade your website’s performance. Imagine for a moment that you are shopping online for a product. You use the usual methods to find websites that are selling the very item you need or want.
Finally, you stumble across a couple of websites –both having the same product, but [...]

Everybody knows Apple’s simplistic, clear, and intuitive. With their easy to identify stores, no frills images, and use of negative space (white space), they have been able to dominate their markets in a way that “clutter as much as possible” Microsoft has not.
When comparing Apple’s strategy to determine how you can integrate their wisdom into [...]

RSS stands for Really Simple Syndication. With a name like Really Simple Syndication, the workings for a beginner can be anything but simple.
Most popular blog platforms will automatically generate RSS feeds. Blogs like Wordpress, Blogger and TypePad will create an RSS feed based on your blog entries. Then other blog owners can receive your RSS [...]

With search engine optimization, you are constantly competing to be the best website in your field, while convincing Google that your insurance website is in fact page one material.
The best way to do this is to make your website an asset to your visitors. About 5 years ago, the quality of search engine results was [...]

We spend a lot of time talking about social networks. Why? Because they work. Social networks are probably one of the greatest things to hit search engine optimization and insurance marketing since the popularity of blogs.
Is it appropriate for your insurance company or agency to engage in social networking? Yes… with restrictions.
The first rule of [...]

Many insurance marketing companies like to offer enhanced listings in directories. Others prefer to focus on search engine optimization. The question is, which one is better?
Insurance directories do provide a useful service when it comes to driving traffic to your website. However, if an insurance marketing company is ONLY providing a directory link, your ranking [...]

A major concern of insurance agencies and company is whether or not they will see a return on their search engine optimization. For smaller agencies, an even bigger concern is whether they can afford search engine optimization at all.
Since last year’s economic downturn, traditional advertising has experienced a steep decline. Radio, television and print advertising [...]

Recently, we had to perform a search engine optimization analysis for a new insurance client. In doing so, we came across a competing agency’s website that originally went online in 1998. The website was ranked number one and probably will stay that way for a long while.
Eleven years…
The Internet has been used commercially since the [...]

Over the last few weeks, we have provided useful information about how writing articles is a valuable way to build links to your insurance website. Truly, there is no better or more ethical way to build links to your insurance website.
The other side of search engine optimization, however, deals with your actual website. Items such [...]