Insurance Marketing Blog

The beginning of the year is a time when many insurance agencies and companies are planning their annual insurance marketing strategy. Getting new policies is, of course, what will determine this year’s success.
Companies or agencies of all must decide whether or not to continue old insurance marketing practices that are offering limited returns or to [...]

To improve your insurance website’s ranking and to get the most out of your online insurance marketing investment for the upcoming year, you may need a new website design; or possibly, not just a new website but an entire new brand.
Branding is crucial for any business and the insurance industry is no different. Multiple case [...]

All marketing literature from print to mass media to the web must be properly branded to your insurance market. This is very basic. However, many insurance agencies and even companies try to cut costs with their online insurance marketing efforts by using templates for their website.
The problem with template designs is that they are oftentimes [...]

At the center of online insurance marketing is search engine optimization. While some less scrupulous search engine optimization companies may give promises of overnight success, the rise to the top requires a little time investment.
Websites that rank highly in Google and other search engines do so because of their clear design, navigation, sometimes age, and [...]

Everyday, we talk to insurance agencies and companies from all across the country. It is through this daily interaction that we learn about the concerns of insurance professionals in their pursuit of online insurance marketing strategies that work.
A major concern with many agencies and companies is whether or not they can compete, since they are [...]

If your insurance website is getting traffic but converting to fewer policies, one simple fix could be a quick upgrade.
Oftentimes, insurance agencies and companies that have been around a while, have traffic going into their website. If the domain name (www.yourlawfirmname.com) has a few years behind it, that greatly helps the search engine optimization process. [...]

When you have traffic on your insurance website, you are only halfway to your goal. Google wants to see high quality websites with error free code and professional design. Designs that offer easy navigation for both your end user and the search engine bots are key to getting favorable rankings in the search engines.
Once you [...]

As many took off today for Columbus Day, we continued to work hard to make sure that the insurance companies and agencies who trust us with their insurance marketing continued to climb the search engine ladder.
When Christopher Columbus embarked on his journey, he was searching for the Indies but clearly missed; and thus, landed in [...]

Unlike other insurance marketing and search engine optimization companies, we like to express an honest expectation of how search engine optimization works. The insurance search engine optimization process is progressive, which means a newly optimized website will gradually make its way to the first page of Google for its related search terms.
So at first your [...]

As new methods of online insurance marketing surface and existing forms get enhanced, it’s important to notice another change in the webosphere. Things are getting prettier.
Sometimes we like taking a trip down memory lane and looking at the exhibits of yesteryear. First stop, the museum of website design. In 1990, an application was introduced called [...]