Insurance Marketing Blog

If you’re ready to quote your insurance website visitors when they land on your site, you’re marketing the smart way.
If you don’t have a quoting function on your insurance marketing website, you may be losing visitors that convert. Meaning, while you may still get traffic, it may not stay and buy a product. Why is [...]

If you want to stand out in the milieu of insurance marketing websites on the Internet, you have to be “different.”
We don’t mean different in the sense that you have a neon motif for your site or it looks like something a youngster would put together for their first site. We mean different in the [...]

Having an interactive website these days is just about a necessity, particularly when it comes to insurance marketing. Why? Well, because people want to be able to take action when they land on an insurance website, and if they can ask for a quote and get one ASAP, you’ve just made their day. You’ve provided [...]

What on earth is virtual insurance marketing? No mysteries there, it simply means effectively marketing your insurance agency online by keeping it updated daily, changing the content every second day or so, creating a wildly popular blog, and sharing great insurance information with your website visitors. Tuckered out yet? Well, really, who wouldn’t be? And [...]

Agencies have started asking that very question. It appears that one of the oldest paradigms in insurance marketing has been shattered. For years Agency owners have poured hundreds of thousands of dollars supporting the phone companies and their marketing allies who publish Yellow Pages and other directories.
Insurance marketing gurus have always advised agents to [...]

So, what do you have on your website that is unique, stands out, makes people want to come back and surf your site and maybe buy something? Give that some thought for a second, and if you just figured out your website doesn’t even tell people about that unique thing you offer, then you’re losing [...]

Your website is far more important that you might think. While you may think it’s just “up there” taking up space, the fact is that (depending on your marketing) you have visitors every day. If they don’t like what they see, they leave, and there goes your potential conversion. Put another way, if your website [...]

If you tuck away the contact form, you are requiring the visitor to make an extra step to contact your company. The average visitor to a website will visit 2.3 pages on your site. This number can be increased if you keep a blog actively updated. However, if the homepage is the first page, the [...]

A lot of shuffling is taking place in the Google algorithm right now. Last year, their modified algorithm named “Google Caffeine” was released for public testing. In the summer, we reviewed it and realized that they were changing for the better. In November, they announced that they would begin upgrading their data centers.
In the last [...]

We frequently talk about the benefits of having an insurance website that can work with your offline insurance marketing efforts. These benefits included building credibility by showing case examples and client testimonials things that cannot be done on a billboard.
But the most important value of a website is its ability to work as the center [...]