Insurance Marketing Blog

Many insurance marketing companies like to offer enhanced listings in directories. Others prefer to focus on search engine optimization. The question is, which one is better?
Insurance directories do provide a useful service when it comes to driving traffic to your website. However, if an insurance marketing company is ONLY providing a directory link, your ranking [...]

A major concern of insurance agencies and company is whether or not they will see a return on their search engine optimization. For smaller agencies, an even bigger concern is whether they can afford search engine optimization at all.
Since last year’s economic downturn, traditional advertising has experienced a steep decline. Radio, television and print advertising [...]

Recently, we had to perform a search engine optimization analysis for a new insurance client. In doing so, we came across a competing agency’s website that originally went online in 1998. The website was ranked number one and probably will stay that way for a long while.
Eleven years…
The Internet has been used commercially since the [...]

Over the last few weeks, we have provided useful information about how writing articles is a valuable way to build links to your insurance website. Truly, there is no better or more ethical way to build links to your insurance website.
The other side of search engine optimization, however, deals with your actual website. Items such [...]

How to Write Insurance Marketing Articles – Part III
Over the past few weeks, we have been talking about writing articles that drive new visitors to your insurance website. The first step was writing a title and summary that sparks interest while utilizing your keyphrases.
The second step was writing an interesting article without using your name [...]

Last time, we talked about the importance of writing articles, how to utilize your keyphrases in your title, and a two sentence summary.
Articles are used to share information with Internet users while building back-links to your insurance website. They are a crucial part of your insurance marketing strategy.
When writing your articles, you should know a [...]

As an insurance marketing company focusing on search engine optimization, we spend a lot of time expressing the importance of content. But content doesn’t really do anything if it isn’t published.
Of course, the first part of using content to grow your insurance agency or company is to create it.
As [...]

There was a knock on the door with a man standing on the other side of that same transparent door holding a large case of something heavy. As the receptionist opened the door, the man extended a clipboard and a pen asking the receptionist to initial next to the office address, as proof of receipt.
A [...]

There are two sides to marketing your insurance website with search engine optimization. The first is onsite optimization. These are the changes made so your website’s tags and content clearly reflect your most popular keyphrases.
The second part is link building. This is the process of getting third party websites (not affiliated with your own) to [...]

When talking about online insurance marketing, we put a lot of focus on the search engine optimization: your insurance agency or company’s Google ranking and the ability to be found. However, if your website comes up on the first page of a search result, does that mean you have a new client?
The obvious answer is [...]