Insurance Marketing Blog

When you have traffic on your insurance website, you are only halfway to your goal. Google wants to see high quality websites with error free code and professional design. Designs that offer easy navigation for both your end user and the search engine bots are key to getting favorable rankings in the search engines.
Once you [...]

As many took off today for Columbus Day, we continued to work hard to make sure that the insurance companies and agencies who trust us with their insurance marketing continued to climb the search engine ladder.
When Christopher Columbus embarked on his journey, he was searching for the Indies but clearly missed; and thus, landed in [...]

Unlike other insurance marketing and search engine optimization companies, we like to express an honest expectation of how search engine optimization works. The insurance search engine optimization process is progressive, which means a newly optimized website will gradually make its way to the first page of Google for its related search terms.
So at first your [...]

As new methods of online insurance marketing surface and existing forms get enhanced, it’s important to notice another change in the webosphere. Things are getting prettier.
Sometimes we like taking a trip down memory lane and looking at the exhibits of yesteryear. First stop, the museum of website design. In 1990, an application was introduced called [...]

As new methods of online insurance marketing surface and existing forms get enhanced, it’s important to notice another change in the webosphere. Things are getting prettier.
Sometimes we like taking a trip down memory lane and looking at the exhibits of yesteryear. First stop, the museum of website design. In 1990, an application was introduced called [...]

A change in your insurance website could possibly upgrade your website’s performance. Imagine for a moment that you are shopping online for a product. You use the usual methods to find websites that are selling the very item you need or want.
Finally, you stumble across a couple of websites –both having the same product, but [...]

Everybody knows Apple’s simplistic, clear, and intuitive. With their easy to identify stores, no frills images, and use of negative space (white space), they have been able to dominate their markets in a way that “clutter as much as possible” Microsoft has not.
When comparing Apple’s strategy to determine how you can integrate their wisdom into [...]

RSS stands for Really Simple Syndication. With a name like Really Simple Syndication, the workings for a beginner can be anything but simple.
Most popular blog platforms will automatically generate RSS feeds. Blogs like Wordpress, Blogger and TypePad will create an RSS feed based on your blog entries. Then other blog owners can receive your RSS [...]

With search engine optimization, you are constantly competing to be the best website in your field, while convincing Google that your insurance website is in fact page one material.
The best way to do this is to make your website an asset to your visitors. About 5 years ago, the quality of search engine results was [...]

We spend a lot of time talking about social networks. Why? Because they work. Social networks are probably one of the greatest things to hit search engine optimization and insurance marketing since the popularity of blogs.
Is it appropriate for your insurance company or agency to engage in social networking? Yes… with restrictions.
The first rule of [...]