Insurance Marketing Blog

Agencies have started asking that very question. It appears that one of the oldest paradigms in insurance marketing has been shattered. For years Agency owners have poured hundreds of thousands of dollars supporting the phone companies and their marketing allies who publish Yellow Pages and other directories.
Insurance marketing gurus have always advised agents to [...]

If you tuck away the contact form, you are requiring the visitor to make an extra step to contact your company. The average visitor to a website will visit 2.3 pages on your site. This number can be increased if you keep a blog actively updated. However, if the homepage is the first page, the [...]

A lot of shuffling is taking place in the Google algorithm right now. Last year, their modified algorithm named “Google Caffeine” was released for public testing. In the summer, we reviewed it and realized that they were changing for the better. In November, they announced that they would begin upgrading their data centers.
In the last [...]

We frequently talk about the benefits of having an insurance website that can work with your offline insurance marketing efforts. These benefits included building credibility by showing case examples and client testimonials things that cannot be done on a billboard.
But the most important value of a website is its ability to work as the center [...]

The beginning of the year is a time when many insurance agencies and companies are planning their annual insurance marketing strategy. Getting new policies is, of course, what will determine this year’s success.
Companies or agencies of all must decide whether or not to continue old insurance marketing practices that are offering limited returns or to [...]

To improve your insurance website’s ranking and to get the most out of your online insurance marketing investment for the upcoming year, you may need a new website design; or possibly, not just a new website but an entire new brand.
Branding is crucial for any business and the insurance industry is no different. Multiple case [...]

All marketing literature from print to mass media to the web must be properly branded to your insurance market. This is very basic. However, many insurance agencies and even companies try to cut costs with their online insurance marketing efforts by using templates for their website.
The problem with template designs is that they are oftentimes [...]

At the center of online insurance marketing is search engine optimization. While some less scrupulous search engine optimization companies may give promises of overnight success, the rise to the top requires a little time investment.
Websites that rank highly in Google and other search engines do so because of their clear design, navigation, sometimes age, and [...]

Everyday, we talk to insurance agencies and companies from all across the country. It is through this daily interaction that we learn about the concerns of insurance professionals in their pursuit of online insurance marketing strategies that work.
A major concern with many agencies and companies is whether or not they can compete, since they are [...]

If your insurance website is getting traffic but converting to fewer policies, one simple fix could be a quick upgrade.
Oftentimes, insurance agencies and companies that have been around a while, have traffic going into their website. If the domain name (www.yourlawfirmname.com) has a few years behind it, that greatly helps the search engine optimization process. [...]