Insurance Marketing Blog

Perhaps the most discouraging factor of marketing your insurance agency’s website is the belief that you don’t have the time to do it. If you are like most agents, this is true; you do not have the time to market your website.
Some insurance marketing companies offer website templates which you log into and build. Then, [...]

Often times, we talk about the importance of a website’s design in reference to website conversion. So how does your insurance agency or company get a non-effective design? Simple, get a template.
Templates or cookie cutter insurance web design is on the rise and this is a serious problem. Unless your insurance agency is located in [...]

When allocating marketing resources for your insurance agency, you may find it difficult to determine which avenues are going to provide the most exposure and ultimately, give your agency for policies.

Traditionally, agencies have used billboards, newspapers, phone books, television and direct mail/postcards to attract new clients. Yellow page ads, billboards, newspapers, and television all boast [...]

Sometimes, we go over detailed ideas about how you can change the content of your web site to be better search engine optimized. Or, increase links to your web site. But what about conversion?

Conversion is what keeps your search engine optimization company (hopefully us) employed and solvent. While anybody can get traffic, its getting targeted [...]