Insurance Marketing Blog

If you tuck away the contact form, you are requiring the visitor to make an extra step to contact your company. The average visitor to a website will visit 2.3 pages on your site. This number can be increased if you keep a blog actively updated. However, if the homepage is the first page, the [...]

The beginning of the year is a time when many insurance agencies and companies are planning their annual insurance marketing strategy. Getting new policies is, of course, what will determine this year’s success.
Companies or agencies of all must decide whether or not to continue old insurance marketing practices that are offering limited returns or to [...]

As new methods of online insurance marketing surface and existing forms get enhanced, it’s important to notice another change in the webosphere. Things are getting prettier.
Sometimes we like taking a trip down memory lane and looking at the exhibits of yesteryear. First stop, the museum of website design. In 1990, an application was introduced called [...]

Everybody knows Apple’s simplistic, clear, and intuitive. With their easy to identify stores, no frills images, and use of negative space (white space), they have been able to dominate their markets in a way that “clutter as much as possible” Microsoft has not.
When comparing Apple’s strategy to determine how you can integrate their wisdom into [...]

An exciting part of what we do is designing new websites and re-branding insurance agencies and companies. It’s a lot of fun. It’s in this area of insurance marketing that we get to be the most creative as we strive to exceed what we’ve done in the past.
In our Tampa office, we have a constant [...]

There was a knock on the door with a man standing on the other side of that same transparent door holding a large case of something heavy. As the receptionist opened the door, the man extended a clipboard and a pen asking the receptionist to initial next to the office address, as proof of receipt.
A [...]

Sometimes an insurance website needs something extra – a little movement, excitement, or an all out attention grabber. This can be easily accomplished with Adobe Flash, a program that makes objects move, fade and slide. However, on the flip side, can Flash on your insurance website actually keep it from ranking on the first page?

Flash [...]

A common misconception is that Google wants to see a website always changing. For a website like CNN, your local newspaper, or an active blog, that’s alright because they don’t focus on any one set of keyphrases. Their traffic comes from the keyphrases in their articles.
But your insurance website is different. It has a set [...]

Previously, we talked a little about what Google wants to see in your insurance website. Things you can’t see, like your website’s HTML code, can play an important role in the success of your search engine optimization and insurance marketing plan.
However, when a visitor gets to your website, it’s important to know what they want [...]

The eyes of Google are color blind. They don’t know or care if your website’s colors match, images look professional, or if you throw some yellow, pink and orange icons around. What they do care about is the magic of clean code within your insurance website.
What exactly is clean code? The existence of your insurance [...]