Insurance Marketing Blog

When you have traffic on your insurance website, you are only halfway to your goal. Google wants to see high quality websites with error free code and professional design. Designs that offer easy navigation for both your end user and the search engine bots are key to getting favorable rankings in the search engines.
Once you [...]

As many took off today for Columbus Day, we continued to work hard to make sure that the insurance companies and agencies who trust us with their insurance marketing continued to climb the search engine ladder.
When Christopher Columbus embarked on his journey, he was searching for the Indies but clearly missed; and thus, landed in [...]

Unlike other insurance marketing and search engine optimization companies, we like to express an honest expectation of how search engine optimization works. The insurance search engine optimization process is progressive, which means a newly optimized website will gradually make its way to the first page of Google for its related search terms.
So at first your [...]

As new methods of online insurance marketing surface and existing forms get enhanced, it’s important to notice another change in the webosphere. Things are getting prettier.
Sometimes we like taking a trip down memory lane and looking at the exhibits of yesteryear. First stop, the museum of website design. In 1990, an application was introduced called [...]

As new methods of online insurance marketing surface and existing forms get enhanced, it’s important to notice another change in the webosphere. Things are getting prettier.
Sometimes we like taking a trip down memory lane and looking at the exhibits of yesteryear. First stop, the museum of website design. In 1990, an application was introduced called [...]

Everybody knows Apple’s simplistic, clear, and intuitive. With their easy to identify stores, no frills images, and use of negative space (white space), they have been able to dominate their markets in a way that “clutter as much as possible” Microsoft has not.
When comparing Apple’s strategy to determine how you can integrate their wisdom into [...]

How to Write Insurance Marketing Articles – Part III
Over the past few weeks, we have been talking about writing articles that drive new visitors to your insurance website. The first step was writing a title and summary that sparks interest while utilizing your keyphrases.
The second step was writing an interesting article without using your name [...]

There was a knock on the door with a man standing on the other side of that same transparent door holding a large case of something heavy. As the receptionist opened the door, the man extended a clipboard and a pen asking the receptionist to initial next to the office address, as proof of receipt.
A [...]

Sometimes an insurance website needs something extra – a little movement, excitement, or an all out attention grabber. This can be easily accomplished with Adobe Flash, a program that makes objects move, fade and slide. However, on the flip side, can Flash on your insurance website actually keep it from ranking on the first page?

Flash [...]

Probably one of the most hindering factors in insurance marketing is when an insurance agency or company gives up before trying. Ideas like “my insurance products are too competitive” or “my city/state is too competitive, my insurance agency won’t be in the top 10 on Google” often prevents agencies from starting an online insurance marketing [...]