Insurance Marketing Blog

Sometimes an insurance website needs something extra – a little movement, excitement, or an all out attention grabber. This can be easily accomplished with Adobe Flash, a program that makes objects move, fade and slide. However, on the flip side, can Flash on your insurance website actually keep it from ranking on the first page?

Flash [...]

Probably one of the most hindering factors in insurance marketing is when an insurance agency or company gives up before trying. Ideas like “my insurance products are too competitive” or “my city/state is too competitive, my insurance agency won’t be in the top 10 on Google” often prevents agencies from starting an online insurance marketing [...]

The eyes of Google are color blind. They don’t know or care if your website’s colors match, images look professional, or if you throw some yellow, pink and orange icons around. What they do care about is the magic of clean code within your insurance website.
What exactly is clean code? The existence of your insurance [...]

Perhaps the most discouraging factor of marketing your insurance agency’s website is the belief that you don’t have the time to do it. If you are like most agents, this is true; you do not have the time to market your website.
Some insurance marketing companies offer website templates which you log into and build. Then, [...]

Over the past few weeks, we have been discussing the process of insurance marketing through search engine optimization. The process includes optimizing website content, website structures, building links, and often times redesigning your insurance website.
Inbound links (websites linking to your website) can make or break an insurance search engine marketing effort. Press releases and articles, [...]

Search engine marketing for your insurance agency doesn’t take effect overnight and it’s a good thing it doesn’t. If your insurance website ranking could leap to the first page overnight, then all of your competitors could also do the same and there would be no stability in search rankings.
The fact that search engine optimization is [...]

Often times, we talk about the importance of a website’s design in reference to website conversion. So how does your insurance agency or company get a non-effective design? Simple, get a template.
Templates or cookie cutter insurance web design is on the rise and this is a serious problem. Unless your insurance agency is located in [...]

Most insurance agencies write policies in particular regions across the country which means you must appear for those related terms. For example, a health insurance agency in South Carolina would not benefit from someone in Oregon searching for a general phrase like “health insurance”. Thus, in that case, it would be necessary to be on [...]

As you know, owning an insurance agency opens up potential to make a lot of money, especially over time as policies renew. But the key to next year’s success is in what you’re doing right now. More people and businesses turn to the internet for insurance, now, than ever before. You might have been sold [...]

When optimizing your insurance web site, it is important to remember that the one thing that brings in the traffic is information. As Google reads your web site and determines your ranking, they have your textual content to use as a guide for establishing your appropriate ranking.

As more and more consumers and businesses start their [...]