Insurance Marketing Blog

Sometimes, we go over detailed ideas about how you can change the content of your web site to be better search engine optimized. Or, increase links to your web site. But what about conversion?

Conversion is what keeps your search engine optimization company (hopefully us) employed and solvent. While anybody can get traffic, its getting targeted traffic that increases conversion which will keep you happy with your SEO company.

So, what is the easiest way to increase the number of insurance quotes you get from your web site? A conspicuous “get a quote” button. Really, its that easy.

Sounds easy enough but most insurance web sites don’t have such a thing. Many include their “get a quote” button with their regular menu. The quote form should be the most obvious item to go to on your web site.

It should be located at the top, middle, and included in the main menu.  If it will fit in your web sites design, you should take it a step further by including a short contact form at the bottom of each page. If you are transferring sensitive data such as social security numbers or driver’s license numbers used for quoting, you should only have those forms on a secured server.

Ask your webmaster or SEO to put a big bold link or graphic that says “Get a Quote” and see how that improves your visitor conversion.

To learn more about insurance marketing, insurance web design, and insurance search engine optimization, visit ReadytoQuote.com or call 1.800.504.8593.