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Insurance Marketing Blog

Archive for January, 2010

This Year’s Insurance Marketing Strategy

We frequently talk about the benefits of having an insurance website that can work with your offline insurance marketing efforts. These benefits included building credibility by showing case examples and client testimonials things that cannot be done on a billboard.
But the most important value of a website is its ability to work as the center [...]

The New Insurance Marketing Plan for the New Year

The beginning of the year is a time when many insurance agencies and companies are planning their annual insurance marketing strategy. Getting new policies is, of course, what will determine this year’s success.
Companies or agencies of all must decide whether or not to continue old insurance marketing practices that are offering limited returns or to [...]