Insurance Marketing Blog

Many insurance marketing companies like to offer enhanced listings in directories. Others prefer to focus on search engine optimization. The question is, which one is better?
Insurance directories do provide a useful service when it comes to driving traffic to your website. However, if an insurance marketing company is ONLY providing a directory link, your ranking [...]

An exciting part of what we do is designing new websites and re-branding insurance agencies and companies. It’s a lot of fun. It’s in this area of insurance marketing that we get to be the most creative as we strive to exceed what we’ve done in the past.
In our Tampa office, we have a constant [...]

A major concern of insurance agencies and company is whether or not they will see a return on their search engine optimization. For smaller agencies, an even bigger concern is whether they can afford search engine optimization at all.
Since last year’s economic downturn, traditional advertising has experienced a steep decline. Radio, television and print advertising [...]