Insurance Marketing Blog

Recently, we had to perform a search engine optimization analysis for a new insurance client. In doing so, we came across a competing agency’s website that originally went online in 1998. The website was ranked number one and probably will stay that way for a long while.
Eleven years…
The Internet has been used commercially since the [...]

Over the last few weeks, we have provided useful information about how writing articles is a valuable way to build links to your insurance website. Truly, there is no better or more ethical way to build links to your insurance website.
The other side of search engine optimization, however, deals with your actual website. Items such [...]

How to Write Insurance Marketing Articles – Part III
Over the past few weeks, we have been talking about writing articles that drive new visitors to your insurance website. The first step was writing a title and summary that sparks interest while utilizing your keyphrases.
The second step was writing an interesting article without using your name [...]

Last time, we talked about the importance of writing articles, how to utilize your keyphrases in your title, and a two sentence summary.
Articles are used to share information with Internet users while building back-links to your insurance website. They are a crucial part of your insurance marketing strategy.
When writing your articles, you should know a [...]