Insurance Marketing Blog

When talking about online insurance marketing, we put a lot of focus on the search engine optimization: your insurance agency or company’s Google ranking and the ability to be found. However, if your website comes up on the first page of a search result, does that mean you have a new client?
The obvious answer is [...]

If your insurance website has some strong inbound links, a lot of strong useful content, and is for the most part, search engine optimized, here is one element that may be keeping your site from ranking higher in the search engines: the length of your home page.
Google, in particular, loves heavy websites that have a [...]

Sometimes an insurance website needs something extra – a little movement, excitement, or an all out attention grabber. This can be easily accomplished with Adobe Flash, a program that makes objects move, fade and slide. However, on the flip side, can Flash on your insurance website actually keep it from ranking on the first page?

Flash [...]

A common misconception is that Google wants to see a website always changing. For a website like CNN, your local newspaper, or an active blog, that’s alright because they don’t focus on any one set of keyphrases. Their traffic comes from the keyphrases in their articles.
But your insurance website is different. It has a set [...]