Insurance Marketing Blog

Over the past few weeks, we have been discussing the process of insurance marketing through search engine optimization. The process includes optimizing website content, website structures, building links, and often times redesigning your insurance website.
Inbound links (websites linking to your website) can make or break an insurance search engine marketing effort. Press releases and articles, [...]

Search engine marketing for your insurance agency doesn’t take effect overnight and it’s a good thing it doesn’t. If your insurance website ranking could leap to the first page overnight, then all of your competitors could also do the same and there would be no stability in search rankings.
The fact that search engine optimization is [...]

Often times, we talk about the importance of a website’s design in reference to website conversion. So how does your insurance agency or company get a non-effective design? Simple, get a template.
Templates or cookie cutter insurance web design is on the rise and this is a serious problem. Unless your insurance agency is located in [...]