Insurance Marketing Blog

You know that room in your house that doesn’t have carpet? The muscle car in the garage that will never be a hotrod? Or the patch of dirt and weeds in your backyard that was supposed to be a garden?

Taking on your own insurance marketing and  search engine optimization will probably yield the same results.
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Most insurance agencies write policies in particular regions across the country which means you must appear for those related terms. For example, a health insurance agency in South Carolina would not benefit from someone in Oregon searching for a general phrase like “health insurance”. Thus, in that case, it would be necessary to be on [...]

When allocating marketing resources for your insurance agency, you may find it difficult to determine which avenues are going to provide the most exposure and ultimately, give your agency for policies.

Traditionally, agencies have used billboards, newspapers, phone books, television and direct mail/postcards to attract new clients. Yellow page ads, billboards, newspapers, and television all boast [...]

Sometimes, we go over detailed ideas about how you can change the content of your web site to be better search engine optimized. Or, increase links to your web site. But what about conversion?

Conversion is what keeps your search engine optimization company (hopefully us) employed and solvent. While anybody can get traffic, its getting targeted [...]

As you know, owning an insurance agency opens up potential to make a lot of money, especially over time as policies renew. But the key to next year’s success is in what you’re doing right now. More people and businesses turn to the internet for insurance, now, than ever before. You might have been sold [...]

When optimizing your insurance web site, it is important to remember that the one thing that brings in the traffic is information. As Google reads your web site and determines your ranking, they have your textual content to use as a guide for establishing your appropriate ranking.

As more and more consumers and businesses start their [...]

Everybody needs insurance but hardly anybody understands it. By having an insurance agency, you have the luxury of offering products that everybody needs. The way to leverage that is by educating your users.

On your insurance agency’s web site, you should utilize a blog and a frequently asked questions/knowledge base. This will add a great amount [...]

Leads and policies are the reason why you have a web site or need a web site for your insurance agency. The best way to maximize the number of leads you get onto your web site is start an insurance search engine optimization campaign. Clearly, the more targeted visitors you get, the greater the odds [...]