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Quality Email Marketing Still Works for Insurance Agencies

February 26, 2014

Insurance email marketing has fallen under some debate. Some agencies believe that the method is invasive and ineffective. Others believe the more personal contact an agency has, the better.

While both sides make strong points, studies still show that email marketing can have a powerful effect as a direct marketing tactic. The key lies in quality. Stong emails boost communication and reaches a wide range of current and potential clients. Tackle the challenge yourself, or, if you prefer, get in touch with an experienced search engine optimization (SEO) company to find out how its teams can help you leverage your website to get more conversions.

Online, people today tend to have short attention spans. Email has become a daily part of life, so it can be difficult to stand out in a person’s inbox. You want people to open your email and read it. So, create subject lines that capture attention and compel readers to open your email to discover its contents.
Never hesitate to tell your recipients why they should open your email. Offer useful incentives relating to insurance products, like news on beneficial changes in the industry or tips on dealing with new developments in your speciality areas.

Treat your subjects lines like titles. They need to appeal to readers enough to make them open and read your message. Before sending any insurance news out by email, experiment with subject lines. Ask for outside opinions. If your initial choices fall flat, try again or discuss your direct email marketing needs with an experienced SEO company. SEO and email marketing work together, so do not discount their connections.

Creating a subject line that sells someone on opening an email is a bit like creating keywords for a website. The intention is the same: encourage people to take an action and convert. All types of marketing are related, so your agency’s more familiar tactics can help you to write content for a new form.

Subject lines need to be short and to the point. Use 50 characters or fewer. Avoid making exciting promises you can’t keep. Stay away from three toxic terms that make people hit the delete key most often: “reminder,” “help,” and “percent off.”

If you need help finding a strategy to build your agency’s reach, contact an SEO company that knows how to market insurance agencies.