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Are People Staying On Your Insurance Website Once They Land There?

June 14, 2013

If you spend any time checking the health of your insurance website, you will know what kind of traffic you get.

You spend hundreds of hours making sure you get people to your website. You want the business and you have good products to offer. You have a really professional and clean site that is easy to navigate and had relevant content. So far, so good. What about links? Having relevant and quality links helps you get high quality traffic. In fact, you may even see an increase in traffic to your URL.

So, what happens when visitors land on your insurance website? Do your visitors stay on your site? Are they reading your content, articles and news items? Are they contacting you or just scanning a page or two and then leaving? In short, are they being engaged enough to stay on your site?

Keeping visitors happy offers you two benefits. The longer someone stays on your site, the higher the chances they will buy something — or convert from a surfer to a buyer. If people needing insurance find the information they want on your site, their opinion of that site goes up and you are likely to get a phone call or contact email. It’s a simple equation really; have good content that speaks to people and they will remember you and recommend you. Good content is so very crucial these days, even more so in light of Google’s constantly changing algorithms.

While you might be able to tell how high a bounce rate you have for your website, the information does not tell you how people react to your web pages. Did they read the whole page? Just scroll down? Just read certain content? Leave your site by clicking on a link you provided? This is information you need to know to tweak your insurance website.

How in the world do you keep track of that kind of information? First, you need a search engine optimization company that knows what it’s doing, one with overwhelmingly outstanding hands-on experience in the insurance industry. They have the information you need, the skills to help you get your insurance marketing kicked into high drive and the time to explain things like Google Analytics, to help you track your traffic. It doesn’t get any better than that.

In the final analysis, successful insurance websites keep their traffic on the site long enough for the surfer to call them, fill out a form or sign up for a newsletter, etc. More ways to track your traffic. It’s your business and your success. Do your website up the right way the first time.