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Flaunt your contact information to improve the conversion rate of your insurance website

April 25, 2013

You’ve heard that old expression: “If you’ve got it, flaunt it.” Nothing could be truer when it comes to contact information on your insurance website. Make yourself easy to find, easy to contact and easy to talk to and you will up your conversion rate. While that may sound pretty simple, it’s a fact.

Look at it this way. If you were surfing on the Internet and you landed on a website that appealed to you and you wanted to buy something, but had a question, and could not find out how to contact the site owners, what would you do? If you’re like the vast majority of people on the Net these days, you go away and don’t come back. That just cost the website owner money. Additionally, if the one disgruntled surfer tells others about their experience, it will mean at least five other people will not visit your site either.

It can’t be emphasized enough that you need to be clear as a bell about how people may contact you to ask questions. More so in the insurance industry, because there will always be questions about policies and pricing and so forth. If you don’t have the information front and center on your site, and people have to hunt for it, consider them gone.

The fact is that an average website visitor will take a peek at about three of your web pages. If you have an interesting and up-to-date blog, they may stay longer. But, if the first page they land on is the home page, then the second page must, by necessity be your contact form(s). There are some proponents of having contact information on every web page on your site. While that might be necessary in some cases, this is something to discuss with a search engine optimization company with experience in marketing insurance. They know what you need, even before you know what you need.

Often the best answer to having contact information on all pages is to have a short contact form, similar to the longer one. That means that no matter what page a surfer lands on, they know they can get a hold of you by clicking on the shortcut form, filling it out and waiting for you to reply. “Contact us” buttons are not as effective as you may think, as many people don’t use them, preferring to fill out a form instead.

Ready to Quote is an insurance marketing company, ReadytoQuote.com. ReadytoQuote.com specializes in marketing insurance websites online. Learn more at ReadytoQuote.com.

For more exposure for your insurance website – ping your blog entries

April 17, 2013

There are a lot of things you could do to increase the exposure for your insurance website, and you may already be doing them. Chances are though that you did not know about pinging. It’s honestly not rocket science. It’s just a little known nifty trick that can drive traffic to your website, and that is what you want to grow your business.
Let’s say you have a blog. You might already know it can be syndicated to multiple websites, to get link backs and traffic. So far, so good. You do well with your blog and keep it up-to-date faithfully and, you think, you do all the best practices to get visitors. Bet you did not know your blog’s RSS feed needs to be pinged to update entries in Google Blog search, as well as other blog search engines. Hmmm, now what?

If you hired the right search engine optimization company, one that understand the insurance biz inside out, this service would be performed for you every month. However, you could do it yourself just as easily by using a free tool (free is a good word when you want to save money) called the Ping-O-Matic. It is user friendly and you only have to spend about two minutes a month to check out what’s going on with your blog statistics.

Just head on over to www.pingomatic.com, owned by WordPress Foundation, and sign up. Be sure to remember to check mark all relevant blog search engines you send your feed to. When you’ve done that, just click on the “send pings” button and you will get a status page in short order. It’s kind of fun to watch what happens a day or so after you have updated your insurance website blog.

Pinging, as unassuming as it is, is a vital component in keeping those blog search engines up-to-the-minute with your new information, which in turn drives new traffic to your site. Relevant new content is always food for the engines. If you happen to have an insurance website built on WordPress, you can add a plugin that automatically gets your blog pinged every time you post. How easy is that?

Ready to Quote is an insurance marketing company, ReadytoQuote.com. ReadytoQuote.com specializes in marketing insurance websites online. Learn more at ReadytoQuote.com.

Insurance marketing involves consumer education

April 8, 2013

Not a lot of people understand what insurance does for them or the lingo or even what would best suit their needs.

You know from running an insurance agency that many people do not understand insurance, what it does for them, what it includes and excludes and really, why they need it. They may understand it protects their health to a certain extent, but they do not think they can afford it. The truth of the matter is they cannot afford to not have insurance. That is where you and your insurance website come in. Insurance marketing involves customer’s education.

However, to educate your customers and potential customers, you need to draw them to your website and be able to convert them to policy buyers. To draw in visitors and give them what they want, ideally you should have an active/interactive blog, a site map, a frequently asked questions section and fresh articles and news releases every month. You, of course, also need relevant keywords and keyword phrases in order to properly optimize your insurance website. And, one thing you really need is an instant quoting function, as this, more than anything, will give potential conversions instant service; information on what it would cost for a policy.

The bottom line here is that people are far more likely to call an agency that gave them the information they wanted to know right away, rather than call an agency that made them hunt for answers and was not forthcoming about other information they needed. If you offer surfers a wealth of up-to-date relevant information that affects them, they will remember your site and come back, and likely buy a policy from you.

It’s not just about a nicely designed website, or one that is easy to navigate, although those are considerations for being online and presenting a dynamic presence. It is about the information you offer that makes a difference to people when they land on your site. You know you cannot offer everything online, but you can offer new things on a frequent basis. In the process, you educate your existing customers and potential buyers.

And here is another up-to-the-minute tip about utilizing your blog. Have your staff hop on and post items as well. For instance, post questions that come up while talking to customers and what the answer is. It’s a nice human touch that people appreciate. A blog is your immediate vehicle to get across a story, a new piece of information, a special on certain policies or to post customer stories and testimonials. It’s all good promotion in an interesting and engaging way. Why not hop onboard and get your insurance website up to speed to meet the online demands of today’s Internet.

Ready to Quote is an insurance marketing company, ReadytoQuote.com. ReadytoQuote.com specializes in marketing insurance websites online. Learn more at ReadytoQuote.com.