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When It Comes To Color On Your Insurance Website, Take Care Where It Is Used

February 22, 2013

Insurance websites do need some color to make them stand out. However, using too much is not effective.

Think back over the last few times you have been surfing on the Internet – perhaps looking at your competitor’s websites. What stood out the most for you? See something you really like and want to emulate? Loved the colors on one site and think they would work well for yours? Think that being really off-the-wall creative will gain you more traffic?

Do you remember which insurance website was the easiest to read? Probably not, because that is one of its selling points. Easy to read, eye appealing, easy to remember content and in black and white, right? Black text on white space is easier to read, and even though you may love the idea of being colorful, your website visitors may not like it. For instance, you do not want to have red text on a black background – which makes the letters seem like neon, pulsating lights – and you do not want to try white text on soft gray, for that “see if you can guess if there is text on this website” effect.

No one is saying don’t have color on your insurance website, as color is terrific for websites. It’s just that the color should only be used in/on page borders, graphics, the odd bit of flashy text perhaps and other enhancing elements on the site. But when it comes to text, stick to the tried, tested and true combination of black text on a white background.

That being said, color of course, is not the only element to consider carefully before having an insurance website designed. Step back and take a look at the bigger picture. What do you want your website to achieve; besides a good ranking on Google? You want it to be memorable, useful, professional, interactive, interesting and eye-catching (but not in a gaudy way).

Overall, the site has to pique people’s interest. Offer them something they want and need. Provide them with relevant information. Offer products they need and want. In other words, an insurance website needs to be chockfull of all the things someone could want when they are searching for the right insurance policy for their situation. It also needs to be done in up-to-the-minute coding to comply with the latest changes in browsers, mobile compliant and ready-to-go to be hooked into social media platforms.

There are a lot of things to do, as insurance marketing is not a 1-2-3 process any longer. If you’re not sure what needs to be done, find a qualified search engine optimization company with insurance industry experience. It will look good on you.

Ready to Quote is an insurance marketing company, ReadytoQuote.com. ReadytoQuote.com specializes in marketing insurance websites online. Learn more at ReadytoQuote.com.

Insurance Websites Do Well Without A Sound Loop

February 12, 2013

At one time, sound was a neat thing to put on a website. These days, unless done well, it is annoying.

Insurance website are really best left to stand alone on their own devices, as background music may drive potential customers away, which is counterintuitive. However, if you insist that some music be present, work in partnership with the website designer and add in soft button rollover sound effects. If the music or sound effects are not intrusive or obnoxious, it can then be a subtle complement to the overall site.

Think long and hard about what your message is before adding extra doo-dads to it that might affect the overall image. Your insurance agency is your business and a direct reflection on you; so ideally, your insurance website should reflect professionalism, carry up-to-date information on the latest changes in the insurance industry, offer instant quotes and have a current blog with interesting facts and figures for people to read.

It’s a good idea to have fresh content in the form of articles and news releases, at least once a month, or more often if you are maintaining your own website. Most insurance agents these days have enough on their hands just running their brick and mortar location, without worrying about what is happening online. Ideally, to boost your online presence, find a search engine optimization firm with experience in the insurance industry. They understand your needs and requirements better than anyone. After all, they have “been there and done that.” Experience like that can help your web presence immensely.

Another gimmick to stay well away from if you are tackling your own website creation is centering all the text down the middle of the page in a strange font with an unusual background color. Think about that for a minute and you will realize that the main reason most text on the Internet is black on white relates directly to the fact that it is easy to read.

Put red text on a black background or pale green text on a blue background and the only thing you get is irritated readers that cannot read the text. If they can’t read the text or it’s just too much work trying to decipher what it says, they leave. Since you are in business to make money, driving website visitors away with a poorly designed site costs you business.

Not sure how to design an insurance website that looks good, loads fast, offers top notch information and is professional and gets attention? Hire the job out. It’s the best money you will ever spend.

Ready to Quote is an insurance marketing company, ReadytoQuote.com. ReadytoQuote.com specializes in marketing insurance websites online. Learn more at ReadytoQuote.com.