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Twitter may be more useful than you think when it comes to insurance marketing

January 30, 2013

Many people and businesses raise an eyebrow when they hear the word Twitter. What use is it?

Okay, the honest truth is that yes, Twitter can be a bit silly, and you might wonder why you would want to plug your business into the service. The best answer to that question is that Twitter is not just addle-pated commentary. It actually has real, legitimate people on it, and those people are an audience that generates web traffic to your insurance website.

In today’s online world, marketing any kind of business requires some form of social media networking. It’s just how it works. More and more of your audience use mobile devices daily and some even use them exclusively. It’s a market you need to woo, and the only way to do that is to appeal to them by using social media. So yes, that means Twitter and Facebook and other networks that reach your existing demographics, and those you want to court for business.

But back to your insurance website. Just what would you need to make it “socially” compliant and ready to roll? There are a couple of ways that you could go, using plugins. What is used is largely dependent on what type of platform your website and/or blog is built on. Other than that, it’s a relatively simple concept. Here is how it works: when you blog, you post a Tweet. That Tweet links back to your website. And, when you Tweet, you can post a blog on your website. Sweet. Easy. Simple and you can get downright creative with the whole idea too.

Not sure this kind of feature is something you need for your insurance website? Then call the experts and ask more questions. Your best bet is to contact a search engine optimization company with many years of experience in the insurance industry. Now that gives your insurance marketing plan a whole new life, your blog a new attitude and your Tweets a bit of relish.

If your goal is to grow your business, social media is a fast and interesting way to do it. It also gives you a good return on your investment.

Ready to Quote is an insurance marketing company, ReadytoQuote.com. ReadytoQuote.com specializes in marketing insurance websites online. Learn more at ReadytoQuote.com.