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Consumers want to be heard. Is your message clear?

January 25, 2013

Customer service is a big issue these days. Do not ignore that fact.

Ignoring consumer trends in the social media may mean big trouble for your business. Consumers are the beacons of change, the origin of what is trending at any given time in the online world. If you want your insurance agency to be a success, you need to keep in step with the latest in online trends relating to what customers want when it comes to insurance.

Your market is highly diverse and has many cultural components. What that means is that not all of your policies may suit everyone, large and small. This is something that you need to be aware of and have alternatives for those who do not wish traditional insurance coverage, or will not buy certain policies due to other beliefs. Since this is your business, you need to know how to best provide service to that market segment, because even if you only have one customer like that, they are linked, by word-of-mouth to hundreds of others. If you serve them well, you stand a good chance of landing more customers.

Today’s marketing must involve social media and the use of mobile devices. This is a whole other market compared to the online world you are likely used to working in for the last few years. Now, your insurance website needs to be easily viewed on a regular computer and a smartphone. You need to know, in detail, what your demographics are by culture to get a firm grip on how to market your products. Your market needs to be targeted in precisely the right manner to get a good return on your marketing investment dollars.

To be in step today, marketing needs to involve cutting edge social media optimization, and employ a variety of social networks, such as Twitter and Facebook. There are a number of ways to accomplish that and it may also be done by using mobile advertising utilizing a tailored, custom-made pay-per-click campaign.

Insurance marketing online is basically the same as it has always been, with a social media twist with other exciting options to expand your ability to market your products. The bottom line is still the same as well, and that is if you give your customers what they want, they give your their business. One way to do that is to offer customers mobile apps and social network profiles that make their lives easier. Offer coupons and specials that are interesting, and at some point, include the use of the word “free.” That catches people’s attention in a hurry.

Of course, you cannot do all this on your own. Find a company with search engine optimization experience, one with roots in the insurance industry, and find out what they can do for you. It’s the best investment of marketing dollars you will ever make.

Ready to Quote is an insurance marketing company, ReadytoQuote.com. ReadytoQuote.com specializes in marketing insurance websites online. Learn more at ReadytoQuote.com.