Insurance Marketing Soars with the Right Search Engine Optimization Tactics
August 15, 2012
In the 21st century, you realize the value of having an up-to-date website that is relevant and interactive.
Since the first websites were created way back when, things have rapidly changed. There isn’t a day that goes by where you don’t hear about or see a new way of creating websites, a tweaked algorithm to return more relevant search results or another social plug-in. Today, the web is all about sociability.
That does not mean you leave important insurance information by the wayside. It means your insurance website updates must still be done frequently, at least once a week. You need fresh relevant copy, news releases about how changes in your industry affect customers, an active Twitter feed and the list goes on. You need the proper search engine optimization to make your site start its steady climb to the top of page one on Google.
But say you like your existing insurance website design and think it looks good compared to the competition. Maybe it does. However, your site may also be built on old, outdated code, have elements like Flash that slow it down, have a slow load time and content that has not been touched for far too long. While it may look good to you, it is likely not performing as well as those of your competition. Their websites may be using the latest HTML5, with new tags that, in part, help to categorize content by relevance for the search engines. This and other new bells and whistles may account for why they rank higher in the search results than you.
You are in business to succeed, and to do so, you need to keep up with the latest in technology, the latest in insurance, the latest in browsers and – you get the idea. However, it’s hard to try and do all of that on your own. Not upgrading means your web traffic and conversions take a beating, and you lose customers. You want what the other guys have going for their insurance websites.
Those sites have a pro team of insurance search engine optimization experts who know their stuff. They also have over 25 years of working in the trenches in the insurance industry. It might be a little thing, but those little things count when you need a dynamic search engine optimization team to boost your website’s rankings and presence on the Internet.
This can be done. If you want insurance search engine optimization that works effectively, talk to the team with real life insurance and search engine optimization experience. That way, you get the kind of results you want.