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Insurance Marketing Soars with the Right Search Engine Optimization Tactics

August 15, 2012

In the 21st century, you realize the value of having an up-to-date website that is relevant and interactive.

Since the first websites were created way back when, things have rapidly changed. There isn’t a day that goes by where you don’t hear about or see a new way of creating websites, a tweaked algorithm to return more relevant search results or another social plug-in. Today, the web is all about sociability.

That does not mean you leave important insurance information by the wayside. It means your insurance website updates must still be done frequently, at least once a week. You need fresh relevant copy, news releases about how changes in your industry affect customers, an active Twitter feed and the list goes on. You need the proper search engine optimization to make your site start its steady climb to the top of page one on Google.

But say you like your existing insurance website design and think it looks good compared to the competition. Maybe it does. However, your site may also be built on old, outdated code, have elements like Flash that slow it down, have a slow load time and content that has not been touched for far too long. While it may look good to you, it is likely not performing as well as those of your competition. Their websites may be using the latest HTML5, with new tags that, in part, help to categorize content by relevance for the search engines. This and other new bells and whistles may account for why they rank higher in the search results than you.

You are in business to succeed, and to do so, you need to keep up with the latest in technology, the latest in insurance, the latest in browsers and – you get the idea. However, it’s hard to try and do all of that on your own. Not upgrading means your web traffic and conversions take a beating, and you lose customers. You want what the other guys have going for their insurance websites.

Those sites have a pro team of insurance search engine optimization experts who know their stuff. They also have over 25 years of working in the trenches in the insurance industry. It might be a little thing, but those little things count when you need a dynamic search engine optimization team to boost your website’s rankings and presence on the Internet.

This can be done. If you want insurance search engine optimization that works effectively, talk to the team with real life insurance and search engine optimization experience. That way, you get the kind of results you want.

Ready to Quote is aninsurance marketing company. ReadytoQuote.com specializes in marketing insurance websites online. Learn more at ReadytoQuote.com.

Insurance Marketing Made Easy with SEO

August 1, 2012

Insurance marketing is not your thing, but you realize how important it is to get your website up there in Google rankings.

Okay, what is the bottom line in insurance marketing? You want to make your business a huge success. To do that, you need a clean, crisp and professional image online. You need a professional website that has the latest changes in coding, the hottest new plug-ins, a dynamic blog, news releases that are relevant to your customers and articles that have fresh content in them updated on your site at least once a month. Don’t have the time to do that? Hire it out.

Find a search engine optimization company that also has solid experience in the insurance industry, and start asking what they can do for you to help you make your presence known on the Internet. The answer is they can do a lot, starting with evaluating your existing site for upgrade potential, comparing it to your competition, checking the code it is built on, explaining new tags out there to help categorize your content for search engines and offering you a cohesive team that does their thing in the background – from start to successful finish.

Over time, your insurance website will start to move from where it is now to a better spot on page one of Google’s search engine results. Keep in mind that this kind of movement does not happen overnight. It’s like trying to lose weight fast. It takes time and effort. Such is also the case with search engine optimization. It takes time to build a proper website that reflects who you are and what your business is all about. It takes time to choose the right keywords and then use them properly to get honestly earned recognition from the search engines.

If you want fast, down and dirty results, you can go that route, but usually two things happen. The first is you peak fast and only stay up for about a week. The black hat methods only work for the short term. The second thing likely to happen is, if you are caught using some of the less-than-ethical methods of boosting your website rankings, your site is yanked. Why waste time and money on a flash in the pan, when you could invest in a stable future with a skilled SEO company that takes the time and builds your site and rankings with care, due diligence and integrity.

Ready to Quote is aninsurance marketing company. ReadytoQuote.com specializes in marketing insurance websites online. Learn more at ReadytoQuote.com.