Insurance Marketing is your key to success
June 9, 2012
Is your insurance website easy to navigate, easy to understand and quick to give quotes? If not, it’s time for a revamp.
Maybe it just hit home recently that your insurance website is not what it could be. This isn’t to say that it is awful, but you have noticed lately that your traffic is not as high as it used to be. What are you going to do about it? Who could help you with your site and give you an unbiased impression of what needs to be done? Think – a search engine optimization (SEO) firm that also has over 25 years experience in the insurance industry. The possibilities are endless.
Keep in mind that insurance marketing for your customers needs to be easy, particularly if your niche happens to be first time insurance buyers or seniors. That means your online presence must appeal to both of those demographics, as well as offer policies, advice and information to others needing assistance.
People searching on the Internet for insurance are not doing it because they don’t have something to watch on T.V. They are surfing because they need a policy, either now or they need to know what there is out there before they make a purchase decision. Some potential buyers are smart enough to also know that they need to get signed up now, before health care reform kicks in.
So, take a good, hard look at what you have on your website, how it looks, feels, what it offers and whether or not it is performing up to your expectations. If it is not, it’s time to consider revamping your site, and upgrading it to the 21st century. The differences may amaze you, but most of all, with the increased traffic to your site, a revamp brings new business.
What you need to keep in mind is that the process of climbing in the search engine rankings is not something that happens overnight. It is a gradual process, built on white hat SEO methods that are honest and reliable, methods that will promote the right kind of slow and steady rise upwards to a better ranking. You want a website that offers visitors first rate information and customer service. They appreciate that and keep coming back, remembering who they dealt with, how well they were treated and that all their questions were answered thoroughly.
This is the best “face” of the website, the person who is behind the web page – the social media marketing component of insurance business marketing. People need to know who you are and what you do. If you expect people to do business with you, they want to feel that they “know” you.