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Think about Your Insurance Marketing, it’s Important

February 29, 2012

Your insurance website is more important than you may have thought.

Maybe you think it is just ‘out there’ taking up storage space on some server; the details are not that clear to you, but you know it is ‘there,’ doing something. If you have a bent for technology, your insurance website could be a whole lot of fun to create, update, tweak and load with all the relevant social media spots.

However, let’s say you have very little time in the day to run your insurance business and keep up with a demanding website; one you need, as it brings you customers. For some reason, Internet traffic seems to be slower, but you don’t know why. It looks ok to you. Then you get another agent to check it out, and are shocked at what they tell you.

The site looks like it was thrown together, the navigation is abysmal, that looped music playing on it is awful and there is not much that holds people’s attention. When an insurance website does not hold people’s attention, they leave, taking their consumer dollars with them. No consumer dollars. Business slows down. Time to do something and check into what proper search engine optimization can do for your site. The bottom line here is you need to do something to appeal to your target market, with a site that promotes what you are selling, and is relevant to your demographics.

These days what is relevant to your market is affordable health insurance, tips on how to find reasonably priced policies, how to lower a customer’s insurance premiums, and so forth. In other words, current, smartly written, up-to-the-minute articles, blog and news releases that tell people, in plain language, what’s what, where to find it, how to do it and that you are there to help them when they call. Don’t have time to write stuff for your website? No worries. Many other agents don’t either, and they hire a professional search engine optimization company to keep them relevant; a very good business investment for the long-term stability of your website.

Just remember, traffic on its own does not a sale make. So even if you had a contest to name your company mascot on your site, if you don’t have other material that people want and need, they will come and enter a name, but leave without buying. You want to convert those visitors to buyers. Your ticket to success is a company that offers social media marketing, proper search engine optimization for your website, an up to date blog, good link backs, information people can use and entertaining news – now, watch your business thrive, not just survive.

ReadytoQuote.com specializes in marketing insurance websites online. Learn more at ReadytoQuote.com.

Insurance marketing tactics that honestly work

February 9, 2012

If you want to stand out in the milieu of insurance marketing websites on the Internet, you have to be “different.”

We don’t mean different in the sense that you have a neon motif for your site or it looks like something a youngster would put together for their first site. We mean different in the sense that your website is the latest, hottest and most up-to-date design that conforms to Web 3.0 requirements. Insurance search engine optimization is changing fast and he who hesitates usually gets stuck doing things the “old way.”

This isn’t to say that the “old way” of doing things won’t get you traffic; it just won’t get you the “same” kind of traffic you’d get by having your insurance website professionally designed with the right stuff. So, really, to be truly unique and one of a kind, you have to have some really great stuff going for you; something that makes your site stand out and makes people want to come back to it and yes, buy something.

Nodding your head about now? That makes sense, because in today’s online world, selling health insurance is rough and tumble, which means you need a leg up to be “the site with some great stuff on it.” That little extra edge that will make your site slowly and consistently work its way up in the rankings on Google. Slow and steady wins the race and gives you staying power, so don’t be in a hurry to get where you are going. Take the time to do it right the first time.

To do it right the first time, you need a company that will create a website persona for you that gives you that extra “oomph” and credibility. You want reliability, dedication and a presence that tells people “you” really know your stuff. After all, insurance marketing is as much about the person behind the website, as it is about the products. This means you need to talk directly to the people who would buy what you’re selling –mention things like reasonable health insurance, how to choose what plan best suits different people, what preferred status means and so on.

Having said that, what you would also want is to work with a search engine optimization company that captures the true essence of “you” in your insurance website design. If people know who you are and trust you, they will buy from you. It’s just that simple.

So, if you have an insurance website with personality, fresh content, up to the minute blog articles, regular news releases about your area of expertise and an insurance search engine optimization company in the background masterminding your climb to success – you’ve got the world by the tail. You also have the time to tend your online and/or brick and mortar store without worrying about what’s going on online with your website. Sweet! Don’t wait another minute to jump start your insurance website.

ReadytoQuote insurance marketing company, ReadytoQuote.com. ReadytoQuote.com specializes in marketing insurance websites online. Learn more at ReadytoQuote.com.