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You Need It All To Market Your Insurance Website

December 30, 2012

It is not just one single thing that markets your insurance website. It is many things working together as one.

There’s a lot in writing about using social media, and some people breathe it in daily, while others think it’s a waste of time. It truly depends on what you are doing as to whether or not social media will boost your business. If you use it in the right manner, it does attract potential clients and establish you as an expert in insurance.

Wondering what search engine optimization (SEO) benefits you can derive from having a solid social media marketing strategy? There are many benefits that businesses overlook at first glance. In fact, when faced with the decision to add social media to a marketing plan, many insurance agents wonder if it will help or harm them.

When used in conjunction with other marketing efforts, social media is a winner. It helps to understand that social media, website optimization, website design and blogging, and Facebook work together in sync, as a part of a comprehensive online insurance marketing strategy. Still not so sure? Then consider this: After the most recent algorithm changes, brought in by Google, you must make changes to stay relevant, and not lose your online ranking. That means whatever SEO you have in effect now, must be changed to keep be compliant.

Interestingly enough, after the dust mostly settled after the introduction of the Penguin algorithm, is the observation that unique content is critical. You have heard the saying that “Content is King.” That has not changed. It has always been that way, it’s just that since Google tweaked their online ranking system again, everyone is frantically striving for unique content and talking about how to keep their online material fresh and relevant.

It’s not just content that you need to pay attention too though. Part of the Penguin changes means that Google added weight to social media things, such as shares and likes. And nowadays, Bing and Google are using data from social media sites and factoring them into their results. So you need to pay attention to the wave of now, and get your insurance agency fully compliant with social media marketing practices. Find the right SEO firm that understands insurance marketing, because they do it every day, and you are on a roll.

Jason Bland is with insurance marketing company, ReadytoQuote.com. ReadytoQuote.com specializes in marketing insurance websites online. Learn more at ReadytoQuote.com.

Great Insurance Website Design Is Functional

December 28, 2012

There is nothing worse online than a site that is not functional, clunky and not clearly laid out.

Since the main focus of your day-to-day work is running an insurance agency, you want an insurance website that turns surfers into prospects — prospects who ultimately buy something from you. In simple terms, this means your website must convert visitors. Don’t have a clue as to how to accomplish that? It doesn’t matter, because if you have the right search engine optimization (SEO) company onboard with you, they take care of those details.

So, down to business. You know you have a good SEO company to handle your insurance website design if they take the time to ask you questions about what you like about your competition’s sites and what you like about other websites you have visited. This tells them what appeals to you, and how to translate that into an insurance website design that suits your needs.

Think it’s bad form to copy your competition? Indeed it is, but this is not what the SEO company does. Just like you, they need to know what the competition is doing, and how well they are doing it, to allow them to distinguish your insurance agency from the other ones out there. What you ultimately need to do is do what your competition is NOT doing, and you need to do it well. In other words, find your own style, one that does not duplicate another agency or agent. And you don’t need to just check out other insurance websites. Look around in other industries and see what appeals to you. There is always a better way to present information in a clear and precise manner.

Stuck at the starting gate? Not sure what you could possibly find that would make your site unique? This is something best left to the SEO pros. They are typically on top of the newest trends in web design, HTML5 and CSS. If you have an SEO firm working for you that does not know what the latest trends in website design are, it’s time to move on – fast.

Your website is not a static entity. It is alive and vibrant, showcasing your style, your products, your business and your presence. You need to be up-to-the-minute to stay on top of the various trends online, in order to stay relevant. Today, the world belongs to the mobile users. Your insurance website needs to show well on a mobile device as well.

Lots of things to consider. Some may be daunting and incomprehensible, but they do not need to be when you have the right SEO firm handling your website and SEO needs.

Jason Bland is with insurance marketing company, ReadytoQuote.com. ReadytoQuote.com specializes in marketing insurance websites online. Learn more at ReadytoQuote.com.

Insurance marketing is more than website design

November 28, 2012

Your insurance website went live online with a huge fanfare, but weeks later, there are no conversions.

You are proud of your insurance website and put a lot of work into it. You did everything right, as far as you know, but in tracking your online traffic, you discover potential clients did not go past your home page. What’s up with that? By the way, this happens to a lot of insurance agents, so don’t worry too much.

What’s happening is this: your new website was designed to get attention from the search engines, but that alone is not enough. It needs to do more than just sit there and look pretty. Pretty might appeal to some visitors, but they are not visiting your website to look at how nice it is, they are there to get information and buy a product. If your site does not offer them what they need, they will leave – in droves.

While your website might be pretty nifty, or was done the way you asked for it to be done, the results are not making you happy. Here is something you can do to find out what is going on, and what you can do to turn things around: Perform usability testing. This means asking a wide variety of experienced online users to visit your site, and give you feedback. Remember, your site was not designed just for you and your staff, it is for customers who want to use your services and buy your products, and that is a different point of view.

If you can put yourself in your customer’s shoes, you have a better chance of designing something they need and want to help them make informed decisions about their insurance needs. When your users offer feedback, immediately fix what does not work, is vague or that no one seems to understands. Then stick with what works, and learn the lesson of seeing your insurance website through the eyes of your potential customers.

If you do not have the experience to design your own website, or even track the results when people visit it, then consider hiring an experienced search engine optimization company, with a proven track record. Find one with a track record in the insurance industry, and you have two birds in one bush, and are well on your way to having a website that does what you need it to do – perform and convert customers.

Ready to Quote is an insurance marketing company, ReadytoQuote.com. ReadytoQuote.com specializes in marketing insurance websites online. Learn more at ReadytoQuote.com.

Insurance Marketing Takes Two To Tango

November 21, 2012

It takes two to accomplish the search engine optimization (SEO) tango, website design and content.

Just because it takes two components to make an effective search engine optimized website perform well on the Internet, that does not mean you need two kinds on online companies, marketers and designers. Ideally, those two necessary components work as one to produce what you need.

There is a long-standing debate over making a website chockfull of words or making it pretty. Both are right, because if you design an ugly website with good content, visitors are not likely to convert. So, no matter how much traffic that website may get, it does you no good in the long run.

Check this out for yourself by surfing Google for your competition. The first page-ranked websites are well designed, clean, professional, and crisp and upload fast. They also have superior content. It is no surprise these insurance websites rank where they do. It is simple: clean, professional websites convert better and rank higher – period.

You may be wondering why many SEO companies don’t pay much attention to professional website design. SEO companies are typically run by analytical specialists, whose main goal is to get a website ranked well. They are not artists or designers. This is why it takes two to tango when performing SEO on an insurance website. Both factions make the whole shebang work seamlessly.

In the design phase, ask the designer what strategy they use to maximize your SEO exposure. Understand they do not deal with the analytical side of this equation, but they do understand what not to do to allow the SEO gurus to do their job when they are done. For instance, they strive for a clean look, with calls to action at the top of the page. This strategy converts well. You may see that in action by checking out insurance websites with instant price quoting available to consumers, visible the moment they land on a page.

Chose to work with a guaranteed SEO company? If you are shooting for a first page ranking, the company may require you to update your website design to make it more Internet and search engine compliant. So, as you can see, design makes a “huge” difference. With easy to read text, that is straightforward, clear and to the point, an easy to navigate site and simple vertical layouts, the search engines will love your site – and rank you better. Sweet.

Here’s the scoop. Find a SEO company with an in-house website designer. Now you are well on your way to a good Google ranking.

Ready to Quote is an insurance marketing company, ReadytoQuote.com. ReadytoQuote.com specializes in marketing insurance websites online. Learn more at ReadytoQuote.com.

Do Visitors to Your Insurance Website Bounce?

October 21, 2012

If you keep track of your insurance website statistics, do you pay attention to your bounce rate?

If you do take the time to study some analytics relating to your insurance website, you might have run across the term, “bounce rate.” All that means is how many people visited one page of your site, and then click away form your site. If you have a high bounce rate, it usually means people just see the one page they landed on, and then they leave. If the bounce rate is low, this is generally good news, as it means visitors are staying on your site and checking out other pages.

Does it matter if people bounce off? Yes, it does, as the longer they stay, the higher the chances they become a customer, and convert by buying something. What can you do to reduce your bounce rate? If your insurance website only has one contact form on the home page, this significantly reduces the chances that someone fills it out. The solution is to have a short contact form on all the pages on your site. Keep in mind that visitors don’t always land on the home page.

Overall, you want a lower bounce rate, and want people to stay on your site longer and read the content. Having said that, is it a critical failure for your insurance website to have a higher bounce rate than you might like? The answer is no, a single page visit is not necessarily a bad thing, and does not affect your ranking. It means the visitor has found what they wanted, with either one or two clicks; a good sign for your insurance company.

Certainly, there are many ways to interpret bounce rate statistics, and this is something that will help you focus your website content. However, it is also something that not every insurance agent has time to do. This is where a top flight insurance search engine optimization (SEO) company comes to bat for you. They are able to not only help you choose the right content for your insurance website, but know the ins and outs of working with natural SEO conversion rates, and why, when dealing with “that” conversion rate, the bounce rate does matter.

Of course, SEO is more than just the bounce rate. It involves social media, news releases, articles, blogs and other connections, like Twitter and Facebook. For the whole picture that looks good on your insurance website, partner up with an insurance search engine optimization company. Reap the conversion rewards.

Ready to Quote is an insurance marketing company, ReadytoQuote.com. ReadytoQuote.com specializes in marketing insurance websites online. Learn more at ReadytoQuote.com.

How Insurance Search Engine Optimization Affects a Website

October 9, 2012

Everyone and their dog claims to be insurance marketing experts. But are they?

Some insurance marketing companies lay claim to being insurance search engine optimization (SEO) gurus, but are they really? Usually not. There are very few SEO companies that can claim they have over 25 years of insurance experience. However, when you find such a company, this is the answer to your insurance marketing prayers.

One of the first things you should be told by an “expert” insurance SEO company is that your website needs to be created with conversion in mind and needs to be user friendly. That merely means is it easy to navigate, is the information on it easy to access, is it relevant information for users and are you easy to contact? While many think that insurance SEO in just about keyword placement, this is a myth. Insurance website optimization is not just about keywords, it is about optimizing the experience the user has when they visit your site.

At one time, websites thrived on inbound links. Then, Google said they were going to block paid links, link exchanges, website directories and any links about anything that had nothing to do with your insurance website. In other words, relevancy has become the watchword of the day. If it’s not relevant, and a quality link, it does not do you any good in your marketing and ranking attempts. Relevant, quality links are real links and thus valuable for your website.

This isn’t to say you can’t still get links from some website directories, because you can, they just need to be respected and well, relevant. For instance, Yahoo Directory or Joeaunt.com.  Using insurance directories or resource guides helps to drive quality traffic to your site, because their content is relevant to your insurance website. The most important point here is that content driven links are highly valued. News releases, articles and blogs published within niche communities offer high quality links with long-term benefits.

One important thing to keep in mind is that your content, and any other activity, needs to be synced with LinkedIn, Twitter and Facebook, and Google +. Today, social media is the driving force behind insurance website marketing. The more active your insurance agency, the better it looks to followers and the search engines.

If you want to be rock stars, find an insurance SEO company with experience in the insurance industry. Your insurance website and all other optimization techniques will be highly relevant, because they have the experience to market insurance websites.

Ready to Quote is an insurance marketing company, ReadytoQuote.com. ReadytoQuote.com specializes in marketing insurance websites online. Learn more at ReadytoQuote.com.

Little Things Make a Big Difference in Insurance Marketing

September 21, 2012

The right search engine optimization company will help you stand out from the competition.

You want to be able to run your insurance business while still being fully present to deal with customers. You know you need a continuous string of leads to make your insurance marketing a huge success, but where do you find the time to do all the things that need to be done to maintain an insurance website? Most agents say they do not have the time because they have a business to run.

The perfect solution to this conundrum of needing to have an active and viable website that generates leads and turns surfers into conversions is to get a search engine optimization company that knows the insurance business and how to design the right kind of insurance website for the highly socialized world online today. It’s a different world out there. There is so much to explore and do, and doing it right ultimately pays off in increased business for you.

In today’s social milieu, everyone wants new things to read, fun facts, updated and fresh copy and useful information in a quick-to-read format. People do not read websites from start to finish. They scan. So you want the good stuff you need to get across to them right up front. Get their attention right off the bat. Hook them and they will stay longer and read/scan more. That is the start of a happy relationship between you and your clients.

Not sure what you want for an insurance website? That is easy. Take a look around you and find out what your competition is doing. Then find sites that you would never in a million years choose for yourself. These two things give you a good idea of what you need to make an active and interactive insurance website work to attract customers. While you will not be getting to page one in Google instantly, you will get there with the right kind of insurance search engine optimization. The right tactics will get and keep you there. It’s the little things that make a big difference in insurance marketing.

When the company you select to do your insurance search engine optimization gets rolling, they do the detail work behind the scenes, which means you get to spend quality time with customers who need insurance.

Sit back and do what you need to do while your keywords, blog entries, social media marketing, articles and news releases get your name well-known and trusted. The right insurance search engine optimization company will do this for you. Get ready for the future.

Ready to Quote is an insurance marketing company, ReadytoQuote.com. ReadytoQuote.com specializes in marketing insurance websites online. Learn more at ReadytoQuote.com.

Insurance Web Design is Your Key to Success

September 8, 2012

If your customers know you through your online presence, they will consider buying products and policies from you.

It’s a given that competition is tough on the Internet today, particularly in the insurance business. However, having said that, with the Supreme Court backing ObamaCare, business should start to pick up very soon. You will definitely need a viable, fresh, professional and socially-conscious insurance website to get your message out to potential customers. You want your products online with an instant quote application, good articles – containing your keywords – where your visitors can read them, up-to-the-minute news releases that discuss the latest happenings in the insurance industry and a bunch of ways to contact you right away.

Your website needs to get people’s attention and keep it. For this, you need the latest in insurance website design. Gone are the days of the chunky, clunky html code and the nice, but frantic looking websites crammed with information and links galore. These days, insurance search engine marketing is about being relevant to the times. We live in a social milieu where information is power. If you want your customers to make an informed decision about buying insurance, you want an insurance website that speaks directly to their needs.

In this day and age, with Twitter, Facebook and a whole host of other social media sites, you need to be present and active. It’s not just about getting your insurance information out to everyone, although that is part of the equation, it is about letting people know who you are, what you do, how knowledgeable you are and how you can help them find what they need. Visitors to your insurance website want to know something about you. Call it the social touch, but in reality, it is called relationship marketing. If your customers know you through your Twitter feeds and Facebook page, they feel they “know” you and will consider buying products and policies from you.

Once you have a clean, crisp and professional insurance website, loaded with the right kind of information, and enough of it to inform visitors, half the battle is won. You need to ensure you’re updating your website frequently with fresh and compelling copy that keeps your customers coming back.

Chances are you do not want to do this kind of behind-the-scenes work on your website yourself. Not a problem. Find an insurance search engine optimization company with experience in the industry, tell them what you want and need, and then let them do you proud. It’s just that easy, and worth the investment.

ReadytoQuote is aninsurance marketing company, ReadytoQuote.com. ReadytoQuote.com specializes in marketing insurance websites online. Learn more at ReadytoQuote.com.

Insurance Marketing Soars with the Right Search Engine Optimization Tactics

August 15, 2012

In the 21st century, you realize the value of having an up-to-date website that is relevant and interactive.

Since the first websites were created way back when, things have rapidly changed. There isn’t a day that goes by where you don’t hear about or see a new way of creating websites, a tweaked algorithm to return more relevant search results or another social plug-in. Today, the web is all about sociability.

That does not mean you leave important insurance information by the wayside. It means your insurance website updates must still be done frequently, at least once a week. You need fresh relevant copy, news releases about how changes in your industry affect customers, an active Twitter feed and the list goes on. You need the proper search engine optimization to make your site start its steady climb to the top of page one on Google.

But say you like your existing insurance website design and think it looks good compared to the competition. Maybe it does. However, your site may also be built on old, outdated code, have elements like Flash that slow it down, have a slow load time and content that has not been touched for far too long. While it may look good to you, it is likely not performing as well as those of your competition. Their websites may be using the latest HTML5, with new tags that, in part, help to categorize content by relevance for the search engines. This and other new bells and whistles may account for why they rank higher in the search results than you.

You are in business to succeed, and to do so, you need to keep up with the latest in technology, the latest in insurance, the latest in browsers and – you get the idea. However, it’s hard to try and do all of that on your own. Not upgrading means your web traffic and conversions take a beating, and you lose customers. You want what the other guys have going for their insurance websites.

Those sites have a pro team of insurance search engine optimization experts who know their stuff. They also have over 25 years of working in the trenches in the insurance industry. It might be a little thing, but those little things count when you need a dynamic search engine optimization team to boost your website’s rankings and presence on the Internet.

This can be done. If you want insurance search engine optimization that works effectively, talk to the team with real life insurance and search engine optimization experience. That way, you get the kind of results you want.

Ready to Quote is aninsurance marketing company. ReadytoQuote.com specializes in marketing insurance websites online. Learn more at ReadytoQuote.com.

Insurance Marketing Made Easy with SEO

August 1, 2012

Insurance marketing is not your thing, but you realize how important it is to get your website up there in Google rankings.

Okay, what is the bottom line in insurance marketing? You want to make your business a huge success. To do that, you need a clean, crisp and professional image online. You need a professional website that has the latest changes in coding, the hottest new plug-ins, a dynamic blog, news releases that are relevant to your customers and articles that have fresh content in them updated on your site at least once a month. Don’t have the time to do that? Hire it out.

Find a search engine optimization company that also has solid experience in the insurance industry, and start asking what they can do for you to help you make your presence known on the Internet. The answer is they can do a lot, starting with evaluating your existing site for upgrade potential, comparing it to your competition, checking the code it is built on, explaining new tags out there to help categorize your content for search engines and offering you a cohesive team that does their thing in the background – from start to successful finish.

Over time, your insurance website will start to move from where it is now to a better spot on page one of Google’s search engine results. Keep in mind that this kind of movement does not happen overnight. It’s like trying to lose weight fast. It takes time and effort. Such is also the case with search engine optimization. It takes time to build a proper website that reflects who you are and what your business is all about. It takes time to choose the right keywords and then use them properly to get honestly earned recognition from the search engines.

If you want fast, down and dirty results, you can go that route, but usually two things happen. The first is you peak fast and only stay up for about a week. The black hat methods only work for the short term. The second thing likely to happen is, if you are caught using some of the less-than-ethical methods of boosting your website rankings, your site is yanked. Why waste time and money on a flash in the pan, when you could invest in a stable future with a skilled SEO company that takes the time and builds your site and rankings with care, due diligence and integrity.

Ready to Quote is aninsurance marketing company. ReadytoQuote.com specializes in marketing insurance websites online. Learn more at ReadytoQuote.com.