Insurance Web Content is Critical to Achieve Sales and High Ranking
November 21, 2011
Your business really needs a kick to get it launched into cyberspace, with a website that stands out. The whole idea of making your business stand out is all about the C word – yes, content. Good web content that tells your story like it is, with originality, brevity, humor and quality is critical.
Sound like that might be impossible? It’s not impossible. There are companies out there that can create specially tailored content just for your insurance website, and make ideas and your story, products and services come alive. This is what you need to capture your audience’s attention. And once that is achieved, potential customers make a buying decision based on what they have seen and read. While this may sound simple, it rarely is, but with the right company directing your search engine optimization campaign (SEO), your site will experience increased traffic and conversions.
While you may be wondering why the content on an insurance website needs to be descriptive and informative, it is because prospective customers need to know what is available for them. They need to find information that is relevant and useful; stuff that makes them come back to see what else is on the website and what products would suit them. We know this, because we have been in the insurance business for more than 25 years and certainly know a thing or two that would help your insurance marketing efforts.
A quality insurance website also has personal touches to inform visitors about the agent or broker behind the site. This is attraction marketing at its best, and lets people know who they are dealing with and what services and policies might suit them. This means that website content is key for visitors. Make the most of the opportunity, and offer visitors quality information that is easy to read and understand. The more people know about your insurance business, the more you tell them what you offer, the more information you share, the more people will ultimately decide you have what they need.
Look at it this way – if you landed on a website that made you yawn, would you remember it? Of course you would not. However, if you went to a site that made you laugh or told you something you did not know, you would recall it and likely pass it along to others.