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SEO Helps Insurance Companies Make their Websites Attract and Retain Clients

August 4, 2011

Your insurance company needs search engine optimization, also known as SEO, before it is too late. Maybe your insurance website is optimized; but chances are it isn’t, and you have probably noticed that you do not have as many visitors as you once did. In fact, take a look at your design and content – is it dull or has not been updated in months? This could also be why hardly anyone visits and even fewer people actually convert to an insurance buyer with your company.

When you have a website, it does not mean that search engines are automatically seeing it. This could be for a number of reasons, but more often than not, it is because you did not make the effort to have your insurance website optimized. If you are putting in long hours making your website functional for what you think is a must, but do not have the right keywords and content, your site will not get the right traffic. It is just that simple.

Insurance marketing is a full-time job. You need to make each website visitor take action on the information on your website – even if this means they like you with a Facebook link or leave a comment that spurs their family and friends to take a look at the company’s site. The site needs to be designed to attract what visitors want, not what you might think is priority number one. Being an ultimate resource that tells the viewer who you are, what you offer, and imparts information for use right away will make a big impact on your website’s ranking. The company must also have a quote function on your home page that people can use immediately to find out what an insurance policy will cost them. The longer you keep a visitor on your site, the better.

Search engine optimization utilizes keywords and relevance to rate your site in Google and other search engines. SEO also incorporates blogging, social media, a schedule of routine articles and news releases, and tracks a site’s click through rates, bounce rates and conversion rates. Confused? No worries – this is what an experienced SEO company can do for you. A SEO company specializes in steadily increasing your site’s rankings and staying power. They are experts at creating and maintaining websites the right way.

ReadytoQuote is aninsurance marketing company, ReadytoQuote.com. ReadytoQuote.com specializes in marketing insurance websites online. Learn more at ReadytoQuote.com.