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Hot to Trot Insurance Marketing Site Offers Instant Information

July 4, 2011

If you want your insurance business to be a force to be reckoned with, then you need to keep visitors to your insurance website happy and informed.

While you may have lots of visitors to your insurance website, do they stay? If not, why? Generally speaking, most visitors to an insurance website are there because they need information – yesterday. They want instant quotes and they want to be able to compare them in the privacy of their own homes. They want to be able to plug in some information, click and get instant results. That is the way of the world these days; instant everything, including insurance quotes.

If your insurance website does not have the capability to offer instant quotes, you are definitely losing business. People want to know right away how much they may be spending on an insurance policy. If they have to hunt for the information or if your quote engine is not working, you lose a potential sale. Additionally, did you know that if you offer an instant insurance quote function, your insurance website will rank higher in the search engines than one that does not offer that kind of service?

Let’s face it; if you are in the insurance business, then you have competition. If you want to beat the competition, then you need the edge of proper search engine optimization to allow your online insurance business to thrive and survive. Being in the know about what your insurance website needs is crucial for your operation.

The optimal number of quotes that should be offered for your visitors is three. It keeps them from getting too confused by all the numbers and jargon. Mostly, when people look for insurance, the first thing they want to know is how much it is going to cost them, followed by what they will get for their money. It is typically at that point when people pick up a phone and call for more information, and that is where you close your deal. Give customers the basics and they will be happy.

So if you want your insurance website to get higher search engine rankings, you will need to have a few updates and tweaks done to your site. You will need a company that understands insurance marketing and how to make their expertise work to your advantage. For that boost in business you need, partner with a search engine optimization company in the know.

Ready to Quote is an insurance marketing company, ReadytoQuote.com. ReadytoQuote.com specializes in marketing insurance websites online. Learn more at ReadytoQuote.com.