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Search Engine Optimization Boosts your Insurance Marketing Efforts

May 14, 2011

You may have the best insurance marketing website in the world, but if you do not have it properly optimized for the search engines and Web 2.0 compliant, you will not be converting visitors to buying customers. It is just that simple.

Perhaps websites and the WWW are Greek to you. Do not worry about it; there are a lot of people who do not know what to do to make their websites perform properly in the world of online commerce. They are happy to have someone else do that kind of work for them; an insurance search engine optimization company that knows the insurance business, because they do it every day. That is a real bonus for you and your online insurance business.

Just think of it this way. You have an insurance website and you want traffic to visit it, and not just visit, but stay or come back and buy a product from you. If you do not have anything on your website that is relevant to them, why would they hang around? If you do not have information they need about insurance policies, pricing, comparisons, articles, a blog and an instant quote function, what do you have to offer visitors that they need? These are tough questions, but ones you need to answer honestly before you put your insurance website up online.

Gone are the days of the cute and clunky websites that people had fun with and put up online because they could. The Internet became a hot place to do business and these days, you need to have your insurance marketing website look very professional. It needs to have information customers need to make buying decisions, a way for potential clients to contact you with questions, articles that outline how they can find reasonable insurance and a blog that gives visitors a glimpse into who is running the site. If people feel they know the personal you, they tend to want to buy from you.

While insurance marketing is not rocket science, it is an art, and one that you need to do with flair and attention to detail. If you do not have time to do that and find the right keywords and key phrases, write fresh material every week or so and update your blog and change your content regularly, then it is a smart business move to find a company that can do it for you – behind the scenes, so you get the credit and the business. Think about it for a minute. It will save you time and money and make you money when your customers start.

Ready to Quote is aninsurance marketing company. ReadytoQuote.com specializes in marketing insurance websites online. Learn more at ReadytoQuote.com.