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Search Engine Optimization Boosts your Insurance Marketing Efforts

May 14, 2011

You may have the best insurance marketing website in the world, but if you do not have it properly optimized for the search engines and Web 2.0 compliant, you will not be converting visitors to buying customers. It is just that simple.

Perhaps websites and the WWW are Greek to you. Do not worry about it; there are a lot of people who do not know what to do to make their websites perform properly in the world of online commerce. They are happy to have someone else do that kind of work for them; an insurance search engine optimization company that knows the insurance business, because they do it every day. That is a real bonus for you and your online insurance business.

Just think of it this way. You have an insurance website and you want traffic to visit it, and not just visit, but stay or come back and buy a product from you. If you do not have anything on your website that is relevant to them, why would they hang around? If you do not have information they need about insurance policies, pricing, comparisons, articles, a blog and an instant quote function, what do you have to offer visitors that they need? These are tough questions, but ones you need to answer honestly before you put your insurance website up online.

Gone are the days of the cute and clunky websites that people had fun with and put up online because they could. The Internet became a hot place to do business and these days, you need to have your insurance marketing website look very professional. It needs to have information customers need to make buying decisions, a way for potential clients to contact you with questions, articles that outline how they can find reasonable insurance and a blog that gives visitors a glimpse into who is running the site. If people feel they know the personal you, they tend to want to buy from you.

While insurance marketing is not rocket science, it is an art, and one that you need to do with flair and attention to detail. If you do not have time to do that and find the right keywords and key phrases, write fresh material every week or so and update your blog and change your content regularly, then it is a smart business move to find a company that can do it for you – behind the scenes, so you get the credit and the business. Think about it for a minute. It will save you time and money and make you money when your customers start.

Ready to Quote is aninsurance marketing company. ReadytoQuote.com specializes in marketing insurance websites online. Learn more at ReadytoQuote.com.

Insurance Search Engine Optimization Opens Doors on the Web

May 4, 2011

The reason you are on the Internet is because you are in business and you want to sell a product, right? You cannot be on the WWW without having your insurance business website properly optimized for the Web. It is just that simple.

Perhaps you are handy with building websites and yours came out looking pretty darn good. You put it up on the Web, eagerly anticipating traffic – which does not amount to much. What is wrong? You likely did not take the time to find out what your relevant keywords or key phrases are and you likely did not optimize your insurance website for the search engines. This is really important now, more so than ever, since the latest changes in search engine algorithms.

Can you backtrack and fix it? Yes, you can do that, but you still need to have the right keywords and the right approach to insurance search engine optimization. You need to walk a fine line between doing what works and doing what is over the top and drives people away. For instance, say you love the color neon pink and that is what you used for your website.

Thinking to add a touch of creativity you also chose to use dark yellow printing and then opted to run it all down the middle of the page in one long message. Whoops, this is not going to attract people. The minute they land on an insurance website that vibrates because of the contrasting colors, they will leave – in droves.

What if you loaded a looped piece of music to your insurance website that you think is great, but, your visitors hate it and leave because it is too loud, will not quit and they do not think it adds anything relevant to your website. In fact, they find it annoying. In trying to find something that was nifty, new, off the wall and different for your insurance website, the end result was people would not stay long enough to read what you offered, never mind buy anything. This of course, will affect your bottom line.

If you are in business to sell insurance online, then you need a clean, crisp and business-like image that says professional insurance company with relevant information for consumers. Hiring your insurance search engine optimization out to a company with the know-how and right attitude will make your website interactive and responsive and result in conversions/new business.

What do you need? The right keywords, key phrases, geographic optimization, fresh articles about your industry, a blog with interesting material, a bit of humor, an instant quote engine to give people the insurance pricing information they want almost instantly. On top of things, on the leading edge, on the way up to the first page of Google – that is what the right company can do for you with insurance search engine optimization.

Ready to Quote is aninsurance marketing company. ReadytoQuote.com specializes in marketing insurance websites online. Learn more at ReadytoQuote.com.

Search Engine Optimization – the Key to your Insurance Business

May 1, 2011

Like your website, but can’t keep it up to date and fresh? Join the growing crowd of insurance businesses opting to use insurance search engine optimization for superior search results.

Keeping your insurance website vibrant, interesting and fresh is way more work that you first thought when you started doing the work yourself. Yes, your site may look really nice, but trying to keep it that way and keep it relevant is draining. You are also not seeing very good results in terms of conversions from visitors to buyers. Is there a problem with your site? Is it doing its job of insurance marketing or is it sending people back into cyberspace to look someplace else?

Overall, you just are not happy with how your website is performing. It is time to hand it over to the professionals and find out what insurance search engine optimization can do for you. If you find a company that does it all for you, so you can do your job running your brick and mortar business, you will have access to all the latest and hottest Web 2.0 features. There is nothing like up-to-date technology to spiff up your website and make it more relevant to surfers.

Wouldn’t you like to see your website rank way better on Google? Sure you would and that can happen with the right insurance search engine optimization strategy designed just for you. This takes time and skill and if you can do it on your own, that is great. However, there are a large number of people who do not understand the first thing about it. That is why it is best to stick with the experts. That is why hiring a team to work on your website will make all the difference in the world to your overall rankings.

Thinking budget might be a problem? Instead, try thinking about the money you are not making because people are not buying products on your site. If you could revamp things, keep your visitors and turn them into buyers, your investment in insurance search engine optimization would pay itself back tenfold; a smart business decision indeed.

Time for a change on your website? Time for a smart, crisp and no-nonsense professional web design with clear content? Then consider hiring out your new future success to a company that not only knows insurance search engine marketing like the back of their hand, but is actively involved in the insurance industry themselves. What more could you possibly ask for?

Ready to Quote is aninsurance marketing company, specializing in marketing insurance websites online. Learn more at ReadytoQuote.com.