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Snag and Drag the Clicks from Competing Insurance Websites

February 28, 2011

If you want to stay on top of your insurance business these days, having instant quotes will make you a winner.

Want to snag competitive clicks from a competing insurance website? One of the ways to do that is to make sure you have an instant quote function on your website. People are in a hurry to get information these days and they do not want to waste time poking about a website trying to find out prices for various insurance policies. They want to know right away how much money they can expect to shell out for insurance. They also want to know what other options they have at their disposal.

If your insurance website offers visitors what they want to know immediately, within a few clicks, then you have kept them on your website long enough that they will likely convert – meaning buy insurance. If your quotes are reasonable, prompt, suitable and instant, you have a leg up on your competition. If you are readily available to assist those who have asked for instant quotes and can offer them other alternatives, then that will put you even further ahead yet.

If your insurance website is not up-to-date, clean, loads fast, offers instant quotes, great articles, current news and tips and a blog etc., your business is missing the showboat. Your website needs to be alive, dynamic, chockfull of useful information, personable and above all else, optimized to the max for your needs. You want to keep your visitors from clicking away to the competition. In other words, you want insurance search engine optimization (SEO) to work in your favor and bring you traffic.

Once the traffic is there, your site needs to meet the needs of the visitors. They do not just want health insurance quotes, they want information about how the various plans work, costs, how it will fit their needs, what they can do if they are on a budget and a whole host of other questions. If you have those answers, they will consider you the expert to do business with for their insurance needs.

To do all this, you need a professionally designed insurance website that gets your message across clearly. Think about this question for a second: What is the most important thing that I need to tell my customers? Once you have the answer to that, you have the core reason behind your website.

To get the right kind of insurance website, partner up with an insurance search engine optimization company. If you have an SEO company on your team, you will have a website that will be the talk of the town. You also want your SEO company to know what they are doing when it comes to insurance agency marketing. Find that company and your website will be tailored to Web 2.0 compliant and do you a world a business.

ReadytoQuote insurance marketing company, ReadytoQuote.com. ReadytoQuote.com specializes in marketing insurance websites online. Learn more at ReadytoQuote.com.

Your Insurance Website Needs to be Different to Stand Out on the Web

February 1, 2011

If you want to stand out amongst the insurance marketing websites on the Internet, you have to be different.

Who does not want to be different? Who does not want to have their website stand out? Who really knows how to make that happen these days? In the milieu of Web 2.0, there are so many things going on that if you do not pay attention daily, update your site continuously and use the most web compatible and interactive technology, communicate via just about every app and service you can think of, your website will be left in the dust. Insurance search engine optimization (SEO) is changing fast and those who hesitate get left behind.

Even if your website is old hat, that does not mean you will not draw traffic. What it does mean though is that you will not get the same kind of visitors that you need these days to sell insurance. While you may be able to design a website yourself, chances are you honestly do not know the first thing about insurance search engine optimization. And really, why would you?

That is not your full time job; taking care of your insurance business and customers is your full time job. If you want to be a part of the now and stay up-to-date on the World Wide Web, check into insurance websites professionally designed by people who know SEO.

The focal point of your website needs to be something that makes people want to come back and buy insurance. Makes sense right? Insurance is a tough market these days and no one knows that better than you do. You need a website hat has some dynamite stuff on it, is eye-catching, interactive, a little bit edgy, offers down-to-earth information, superior customer service and shows the world you know your business like no one else does.

Most of all, you need your insurance website to be optimized for the right keywords and phrases to give you that extra edge over others; the edge that will, over time, get your site on the first page of Google. If you do things the right way the first time, your site will be well on its way to making a steady climb higher in the search engine results.

Remember, insurance marketing is as much about the website itself as it is about the person who runs that website and insurance company. Put another way, your insurance website is your face and place on the web. It is the place to let potential customers know who you are, what you offer, what your pricing structures are, where to find deals and so forth.

It is all about being personable, available and knowledgeable and on top of your business and web presence. It is all about people knowing who they are dealing with and feeling a connection; a connection that means they will buy insurance from you. And that is what insurance search engine optimization is all about, profiling your insurance business in a way that attracts the attention of buyers.

ReadytoQuote insurance marketing company, ReadytoQuote.com. ReadytoQuote.com specializes in marketing insurance websites online. Learn more at ReadytoQuote.com.