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Keep Surfers on your Insurance Marketing Site by Offering Instant Quotes

January 15, 2011

To get business, you need to keep website visitors on your insurance website.

If you want to make sure you keep the visitors that land on your insurance website, then one of the things you really need to offer is instant quotes. Potential customers love being able to get an idea right away about how much they need to spend to get an insurance policy they need.

The 21st century has brought with it an increased desire to get more information faster. By providing instant insurance quotes, your insurance website will rank higher than one that does not offer quotes. Competition is what allows your business to thrive. Knowing what you need to do to keep your insurance website alive and fresh is crucial for business.

The smart insurance website will offer at least three quotes to their visitors. That is the optimal number for people to start comparing prices and policy content and it is not all that confusing. When people are looking for insurance, they want to know the policy price structure and what that will get them. In other words, the basics. If they want anything more, they can call or e-mail the agent.

If your insurance website does not have that kind of information, you may lose that visitor. Ultimately, you want to keep people on your site and get them to buy a policy. If you are trying to optimize you own website, do you have the time during your work day to tend to your website, included features to attract customers, keep it professional and fast loading and optimize it for the right keywords? Chances are the answer is: “No.”

It is time to hire out your search engine optimization to a company that understands the insurance marketing business, because that is what they know, that is what they do and they have the experience to back them up. Imagine that kind of experience working for you. Imagine partnering with a search engine optimization company that knows what your clients want and need and can deliver that to you to boost your business.

To be in business, you need to attract customers, if you do not have insurance search engine optimization experience, then find someone who does and do it right the first time. Your business will thank you for your smart choice.

ReadytoQuote, aninsurance marketing company, specializes in insurance marketing and insurance websites online. Learn more at ReadytoQuote.com.