Insurance Search Engine Optimization Gets You Where You Want To Go
January 31, 2011
Got a hankering to boost your insurance website rankings, but are not sure how to do that? There are two ways to go.
If you want to improve the visibility of your insurance website, there are two ways to do that: do it yourself (DIY) or do it with the help of insurance marketing professionals. If you have the time to do all the work required, and do it the right way (the White Hat method) and do it every day, you would likely be good to go. If however, you need the extra time in a day to answer calls, deal with walk-ins, handle claims and take care of business, then hiring a search engine optimization (SEO) company with insurance marketing experience is your best bet.
Are they expensive? This is a little like saying you could save money by not buying health insurance. Without health insurance, the first illness could wipe you out financially. If you do not have proper SEO for your insurance website, you do not get noticed, you do not get traffic, you do not get clients and you do not make money. Not making money is counterintuitive and if you are in business to make a living, you will want to do everything you can to get clients to do business with you.
If you are going it alone, you need to make sure what you are doing on the website does not drive people away – a common mistake many people make if they do not have enough information with which to work. You want your site to do the marketing for you, have a voice of its own, tell the world what you offer and offer it in such a way that clients keep coming back for more. Actually, SEO is truly worth your investment, because with the right company, they handle everything for you from soup to nuts – every day.
Insurance search engine optimization just does not appeal to everyone, just as not everyone loves the latest smart phones. It takes time and skill, and if you have your own insurance business to run and are doing all your own marketing and insurance web design, you barely have time to deal with clients. While it might have sounded like a good idea at first, the DIY approach may cost you money by losing clients.
Let us take an example. Let’s say you wanted to have a video greeting for visitors to your site. It does not get loaded the right way, the file is way too big to load rapidly, it does not play back smoothly from beginning to end and the audio is really bad. When potential customers play that video, they will leave the site in disgust. There goes a potential conversion.
Leave it to the professionals with years of experience in the insurance marketing industry. They will do their thing behind the scenes, while you take care of business.