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Insurance Marketing Is an Art

November 1, 2010

Owning your own insurance agency is hard work. Why make it harder than it has to be when it comes to insurance marketing?

While owning your own business is definitely a thrill, it comes with a whole lot of responsibility and that includes not just running the bricks and mortar part of the business, but dealing with your online presence. If you thought there weren’t enough hours in the day to get to everything done at work, wait until you also try to tackle insurance search engine optimization.

Insurance marketing is a distinct art and you may do it very well with your brick and mortar storefront. Doing it online is an entirely different can of worms; a whole new world in fact. To start with, you need to have the ability to create an insurance website design. If you are a skilled website designer, this will be easy. If you are not, this will be an Excedrin headache, guaranteed.

Along with the pretty website comes a lot of other information you need to be aware of and put into use on your insurance website. For instance, just to name a few things, you need to make sure the design is Web 2.0 compliant. It will do no good at all to use old coding that isn’t supported by today’s browsers.

The website needs to be clean, clear, crisp, professional, and load fast. It needs to have user-friendly navigation, links to all your internal web pages at the bottom, clear tabs, pictures that match the content, content that is clean and has the proper keywords used, proper headers and title tags, fresh copy frequently and – well, that’s a long list of things that need to be done. Is there time in the usual office day to accomplish website design, etc., and the usual phone calls and walk-in traffic? Probably not.

This is one of the main reasons to consider hiring an insurance search engine optimization company; one whose founder has over 25 years experience in the business and knows what is needed to market insurance effectively and with clarity and precision. In other words, targeted marketing, done the right way the first time. Let the business of insurance search engine marketing be your guide to all things Internet related.

Sit back and let the experts quietly do their job in the background and slowly move your site up through the ranks on Google. We say slowly because in insurance search engine optimization, nothing happens overnight. If the optimization is done ethically, effectively, consistently and with a plan in mind, your site will rise steadily and have a good chance of keeping its ranking later.  And really, that is what a good ranking is all about, rising steadily, reliably and visibly. This converts traffic to your site to buyers.

If you need help marketing your insurance website or need a website to even get started, find a company with the expertise to understand insurance and understand insurance website design. You’ll come out the winner.

ReadytoQuote insurance marketing company, ReadytoQuote.com. ReadytoQuote.com specializes in marketing insurance websites online. Learn more at ReadytoQuote.com.