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Quality SEO Rankings take some time

October 21, 2010

If you plan to get on the first page of Google, you need patience and a search engine optimization company that knows its stuff.

Patience is a good thing to have when you are aiming to get on the first page of Google’s search engine results. In fact, fast results and search engine optimization (SEO) shouldn’t really be in the same sentence. Why? Because if SEO is done properly and ethically, your insurance company website will slowly make its way to page one and then likely stay there.

It takes time to do SEO the proper way. If it’s done the black hat way, you get just about instant results and an instant crash and loss of position a few days later. Slow and easy the white hat way, done with ethics in mind and your long-term stability rankings-wise, is what you need. Don’t expect overnight results, because in the final analysis, you won’t have those results long enough to enjoy them.

Why is SEO so important to your insurance business? Because insurance is a major necessity today and even if a person don’t have it now, he or she will need it in the very near future. With the advent of health care reform, it will become mandatory for everyone to have some form of health insurance. It’s best to start looking for that insurance now, while prices are fairly competitive. You can find the best competitive prices online at an in-the-know, savvy, people-friendly insurance company website – a website that knows what you want and has it right there for you to search.

If you’re running an insurance business, you want to be in the right position to offer your surfers what they want. They want bells and whistles, information, prices and the ability to be able to contact you immediately after for free instant quotes. The hits you get on your website are potential customers, and you want to covert them to insurance policy buyers.

To accomplish that, you need an SEO firm that makes your insurance website unique and inspires people to do business with you. You also want people to know the person behind the website, the real insurance agent with valuable and free information to help them select what they need. When people feel they know you, it makes you and your business real to online buyers, and more people will be willing to do business with you. It’s the key secret in relationship marketing.

It’s fairly straightforward. If people feel they know the agent behind the site and you have a style that offers them what they want, they will stick with your insurance company. With the right SEO firm, you get superior website design, completely new articles every month, clever and strategic marketing and the slow increase in your rankings – meaning you are on your way to be on the first page of Google. All you have to do is run your insurance business and let the SEO firm handle the behind the scenes stuff.

ReadytoQuote insurance marketing company, ReadytoQuote.com. ReadytoQuote.com specializes in marketing insurance websites online. Learn more at ReadytoQuote.com.