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Smart Quoting Is the Bee’s Knees

August 15, 2010

If you’re ready to quote your insurance website visitors when they land on your site, you’re marketing the smart way.

If you don’t have a quoting function on your insurance marketing website, you may be losing visitors that convert. Meaning, while you may still get traffic, it may not stay and buy a product. Why is this? If people are looking for health insurance rates and want to compare them to other plans, they want quotes – right NOW. If you don’t have a way to do that, that visitor may click away to the competition.

The truth about the insurance market these days is that it is highly competitive and consumers demand enough information to make up their minds about what they need in terms of health insurance. They don’t “just” want health insurance quotes, they also want information about how the various plans work, what the plans cost, how it will fit their needs, what they can do if they are on a budget, and a whole host of other questions.

You need to be able to engage your traffic, answer their questions, provide prompt quotes and tell them the straight goods right up front. For this reason, you need a professionally designed insurance website that gets your message across clearly and with impact. Ask yourself this question: What is the most important thing that I need to tell my customers? Once you have the answer to that, you have the core reason for your website.

To get the right kind of insurance website, partner up with an insurance search engine optimization (SEO) company. If you have an SEO company in your corner, you will have a dynamic, clean, crisp, personalized website that others will envy. It will be the talk of the town. You also want your SEO company to know what they are doing when it comes to insurance agency marketing, ideally doing it every day. When you find that company, your website will be tailored to Web 2.0 specifications and make you proud when it’s finished and launched.

When you choose an insurance search engine optimization company, choose one that does “not” do cookie cutter websites – you know what we mean; everyone has the same site with a different company name slapped into the text. You want original ideas, original social media ideas, original articles and news releases, and original website content. If it isn’t original, you have a major problem on your hands.

And now for another question: “Can you afford to ‘not’ have an insurance search engine optimization company doing your website design, content and social media?” If you have tried to do everything by yourself, you know that you can’t do “everything” by yourself. Hiring a company that is able to provide you with professional insurance agency marketing expertise is your number one choice.

ReadytoQuote insurance marketing company, ReadytoQuote.com. ReadytoQuote.com specializes in marketing insurance websites online. Learn more at ReadytoQuote.com.