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Interactive Insurance Marketing Success

June 15, 2010

Having an interactive website these days is just about a necessity, particularly when it comes to insurance marketing. Why? Well, because people want to be able to take action when they land on an insurance website, and if they can ask for a quote and get one ASAP, you’ve just made their day. You’ve provided them with instant information they can use right away to compare insurance prices. If you provide surfers with at least three quotes, that’s even better, because the more information they have, the better decisions they make for themselves.

One thing to think about though is that people don’t just visit insurance websites for quotes. They want to see or read something that they find interesting; something that gives them information they didn’t know and gives it to them in a way they can understand. No jargon here people. If people hit your website wanting to know information, you need to be able to provide it – right away. This means you need to make your message to potential buyers memorable, honest, prompt and reasonable.

If you want that website of yours to have a life of its own, you will want to make sure you have properly targeted insurance search engine optimization, no ifs, ands or buts about it. Combine that with dynamite website design – something professional, clean and memorable – and you have two critical factors going for you in the Google ranking wars. Make sure you choose a company that knows website design for the 21st century and has experience in the insurance industry. One thing is for sure, they won’t run out of good ideas for you anytime soon.

How does this magic happen? The insurance marketing company you choose will use Web 2.0 specifications and makes sure your site is about YOU and your business. They will know you are one of a kind and that means your insurance website will need to be one of a kind as well. New ideas, new layouts, new approaches to blogging and social media marketing – it’s all part of the package when you find the right search engine optimization team. No cookie cutter websites, no cut and paste information, no short cuts – just the straight, ethical goods that do right by your website.

Get that team of professionals in your corner doing your online insurance marketing, insurance search engine optimization and insurance web design. If you have ever tried to do all this by yourself, then you know how difficult it is. Your main focus needs to be your business while someone else provides you with professional insurance agency marketing expertise. is an insurance marketing company. specializes in marketing insurance websites online. Learn more at