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Interactive Insurance Marketing Success

June 15, 2010

Having an interactive website these days is just about a necessity, particularly when it comes to insurance marketing. Why? Well, because people want to be able to take action when they land on an insurance website, and if they can ask for a quote and get one ASAP, you’ve just made their day. You’ve provided them with instant information they can use right away to compare insurance prices. If you provide surfers with at least three quotes, that’s even better, because the more information they have, the better decisions they make for themselves.

One thing to think about though is that people don’t just visit insurance websites for quotes. They want to see or read something that they find interesting; something that gives them information they didn’t know and gives it to them in a way they can understand. No jargon here people. If people hit your website wanting to know information, you need to be able to provide it – right away. This means you need to make your message to potential buyers memorable, honest, prompt and reasonable.

If you want that website of yours to have a life of its own, you will want to make sure you have properly targeted insurance search engine optimization, no ifs, ands or buts about it. Combine that with dynamite website design – something professional, clean and memorable – and you have two critical factors going for you in the Google ranking wars. Make sure you choose a company that knows website design for the 21st century and has experience in the insurance industry. One thing is for sure, they won’t run out of good ideas for you anytime soon.

How does this magic happen? The insurance marketing company you choose will use Web 2.0 specifications and makes sure your site is about YOU and your business. They will know you are one of a kind and that means your insurance website will need to be one of a kind as well. New ideas, new layouts, new approaches to blogging and social media marketing – it’s all part of the package when you find the right search engine optimization team. No cookie cutter websites, no cut and paste information, no short cuts – just the straight, ethical goods that do right by your website.

Get that team of professionals in your corner doing your online insurance marketing, insurance search engine optimization and insurance web design. If you have ever tried to do all this by yourself, then you know how difficult it is. Your main focus needs to be your business while someone else provides you with professional insurance agency marketing expertise.

ReadytoQuote.com is an insurance marketing company. ReadytoQuote.com specializes in marketing insurance websites online. Learn more at ReadytoQuote.com.

Virtual Insurance Marketing

June 1, 2010

What on earth is virtual insurance marketing? No mysteries there, it simply means effectively marketing your insurance agency online by keeping it updated daily, changing the content every second day or so, creating a wildly popular blog, and sharing great insurance information with your website visitors. Tuckered out yet? Well, really, who wouldn’t be? And to top that all off, when would you find time to deal with your real-time customers? Good question, right?

Those points that we just mentioned are things that need to be done with your insurance website on a regular basis if you want to keep traffic coming to see you – and – converted to buyers. But for you to try and manage all of that and run your business? Well, that’s just about impossible for you to be two people in two places at once doing two different things. If you have a clone going for you, that’s great, but most insurance agents are doing this by themselves.

Bet if you had the chance to be a computer geek and were able to tackle Web 2.0 formatting, social media ins and outs, the latest and hottest add-ons and plug-ins, your site would just about sing and dance on its own. Now, that’s a good visual. Think about it for a second, you need to have your website in line with what the marketplace is doing or it won’t fly.

So what do you do with very little time on your hands? Answer is, find a company whose niche is insurance marketing because they have over 25 years of experience and know how to run an online insurance business successfully. You’d get a behind the scenes kind of company that tweaks and tunes your website to make it rises through the ranks. You’d get a marketing company that knows what will attract customers. For instance, things like the ability to offer immediate quotes, a blog with insider information from your perspective, and insurance industry articles that educate and inform.

Choose an insurance marketing firm that offers top of the line services from search engine optimization to social media marketing and from blogging to crackerjack writing services. All you have to do is run your business, and that’s what it’s all about.

ReadytoQuote.com is an insurance marketing company. ReadytoQuote.com specializes in marketing insurance websites online. Learn more at ReadytoQuote.com.