Get a Quote

What Does $3,000 a month get you in the Yellow Pages?

May 3, 2010

Agencies have started asking that very question. It appears that one of the oldest paradigms in insurance marketing has been shattered. For years Agency owners have poured hundreds of thousands of dollars supporting the phone companies and their marketing allies who publish Yellow Pages and other directories.

Insurance marketing gurus have always advised agents to post a large ad in the local Yellow Pages and just wait for the phone to ring. Seems solid, right? Well that was a great strategy in the 1980’s and early 90’s. Now, it could be a costly mistake.

Many agents, still not knowing what to do month after month have paid up to $20,000 a month and have seen their returns dwindle. That is why many are turning to the internet through’s more effective and more affordable online marketing solutions.

Honestly, when was the last time you yourself used the Yellow Pages to buy something? You need a STRONG web presence with a persistent and consistent ongoing effort to rank high in search terms that people are using to buy insurance.

To learn more about insurance marketing, insurance search engine optimization, insurance web design, insurance website or insurance agency marketing, visit or call 1.800.504.8593.